Over a video montage of frivolous novelty weddings (drive-through, undersea, and "Elvis as pastor" nuptials) NBC's Lee Cowan asserted that that the institution of marriage is going down hill in a hurry.  In the "Today" show's "Today's Relationships" segment on June 22, Cowan did find one bright spot. The only people standing for a responsible, serious understanding of matrimony it seems, are homosexuals. Proponents of same-sex marriage Cowan said, "are still willing to fight for the very institution; defining marriage as a source of a national debate right now."

Cowan explained how, when it comes to relationships and marriage, "rekindling seems unnatural and plenty get so bored with marriage, it seems more like a sexless routine than a romance." Yet he did mention, with a hint of incredulity and with the tagline "The Case Against Marriage" floating on the screen underneath him, how "despite the bad wrap" marriage divorce rates are on the decline . People are investing more and more on marriage help books, but not for the children, their love. or morality. The reason is that, "divorce is painful."