Once again, the media have demonstrated its disregard for the rationale behind business decisions.

Delta Air Lines (NYSE:DAL) and Northwest Airlines (NYSE:NWA) are in negotiations for a merger, which could be a win-win for both companies. However, a segment on NBC's February 15 "Today" portrayed it as the two airlines teaming up to take advantage of travelers and ignored the possibility that the survival of both airlines may hinge on this merger.

"But airline mergers have traditionally meant job losses, especially in the airlines' hub cities, as well as fewer flight options for passengers in smaller cities and higher ticket prices," NBC correspondent Tom Costello said. "In Atlanta, we found frequent travelers fearing that's exactly what could happen."