Updated below: CT editor responds to NewsBusters.

Evangelical magazine Christianity Today is using the term "anti-abortion," rather than "pro-life," to refer to a CatholicVote.com ad which NBC has refused to air during the Super Bowl. (h/t @pdavidy8)

The term "anti-abortion" isn't used by reporter Sarah Pulliam in the body of her article posted at CTliveblog, but it is used in her January 30 article's headline -- Anti-Abortion Super Bowl Ad Rejected by NBC -- on the magazine's Twitter page (see screencap at right).

By using "anti-abortion" in its headline, Christianity Today appears to be following the lead of the Associated Press. The AP calls for the term "anti-abortion instead of pro-life and abortion rights instead of pro-abortion or pro-choice" in its Stylebook. AP goes further and frowns on the term "abortionist," saying it "connotes a person who performs clandestine abortions," so a reporter should "use a term such as abortion doctor or abortion practitioner," it counsels.

While many journalists and news agencies outside the AP follow the Stylebook, including (for the most part) this organization, they are free to supercede the manual where they see fit. For example, our very own NewsBusters Style Guide has this mandate for our contributors:

I've been on a roll lately with stories about the media not getting religion, so I might as well get another amen from the choir in the comments threads.

Christianity Today's Ted Olsen explained yesterday at his magazine's "Liveblog" why he doesn't rely on Reuters for that ol' time religion (reporting):

Today's nonsensical headline from Reuters: "New evangelist leader plans to avoid politics"