Stuart Elliott of the New York Times's Media Decoder blog reported on Tuesday that CNN, a network known for its consistent liberal bias, is now incredibly touting itself as "the only credible, nonpartisan voice left" on cable television. Elliott noted that this spin was being pitched by the network at a Tuesday morning event for advertisers at the Time Warner Center in New York City.
The New York Times writer highlighted the meeting hosted by CNN executives, and their overall strategy: "In a presentation to advertisers and agencies on Tuesday morning, executives of CNN indicated how they plan to counter the growing ratings of — and buzz about — the rival Fox News Channel: play up their channel’s identity as an objective source of news." Elliott quoted Jim Walton, president of CNN Worldwide, as using the "credible, nonpartisan voice" phrase, and tried to put the face on his network's poor ratings during the first quarter of 2010: "[Walton and CNN executive vice president Greg D'Alba] alluded to the recent spate of news articles about CNN’s poor ratings...as Fox News...and MSNBC...stay ahead of CNN in prime time. Mr. Walton referred lightly to 'all the great coverage we’ve had' and Mr. D’Alba said that “there’s no way” the complete story was being told about CNN’s performance."