Sergio Marchionne

Chrysler 'May Not Make It Another Year'

ChryslerFiat0609In early July, following the very first month after Chrysler LLC emerged from bankruptcy, the Associated Press, in an unbylined report about changes in the company's board, saved this little nugget for the last of its eight paragraphs:

Chrysler's poor June performance also casts doubt on whether the U.S. government's $7 billion allocation will be enough to get the automaker through the U.S. sales slump, which is projected to last into next year.

Those doubts are growing. In a report on Chrysler's just-announced management shakeup, AP auto writers Tom Krisher and Dee-Ann Durbin began their report by ringing the alarm (bolds are mine):

With sales down sharply and pressure to start generating cash before government loans run out, Chrysler CEO Sergio Marchionne shook up his executive team Monday, replacing two of his brand managers after just four months and splitting Dodge into car and truck units.

Burying the Lede: AP Report On Chrysler Board Questions At Very End Whether US 'Allocation Will Be Enough'

ChryslerFiat0609

Oh. So. Predictable -- Both what is happening, and how it is being "covered."

Chrysler is barely out of bankruptcy, and there is already concern as to whether the money Uncle Sam, (i.e., U.S. taxpayers) funneled into the company -- while in the process of ripping off and intimidating its secured creditors, capriciously terminating plants and dealers, and running roughshod over long-held notions of fiduciary duty -- will be enough.

Beyond that, how many people know that the magical technology its new owner Fiat, which put no money of its own into the deal, is "more than a year away" from making its way to Chrysler?

"Somehow," the Associated Press's Obamacized news prioritizers decided that the info nuggets contained in the previous two paragraphs should be relegated to the final paragraphs of an unbylined report (also saved at host) this afternoon. The report, including its headline ("Chrysler names remaining directors to new board"), appeared to be merely a droll recitation concerning certain Board members. Only readers getting to the last three of the report's eight paragraphs would have any idea that Chrysler's situation is already a cause for renewed concern about its viability.

Readers here can make what they will of the Board's make-up, but, as noted, the real beef in the AP story is in those final paragraphs (bolds are mine):