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Scott Krugman

Media Can't Decide If 2.4 Percent Is Dramatic or Ho-Hum

By Nathan Burchfiel | December 26, 2007 | 16:59

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The media are always trying to find a way to report the bad side of economic news, so it's shouldn't come as a terrible surprise to anyone that they managed to make positive holiday sales growth a bad thing.

According to MasterCard SpendingPulse, retail sales were up 3.6 percent during the holiday season - 2.4 percent excluding gas prices. But because it's not as big an increase as recent years have produced, the media reported it as bad news.

On NBC's "Nightly News," reporter Savannah Guthrie announced a "dramatic" 2.4 percent decrease in women's clothing sales. She didn't think the same percentage increase was "dramatic," however. Instead, she referred to the overall sales increase as "disappointing."

Other media labeled the figures "dismal," "small," "weak," "bleak" and "a clear sign that the economy is slowing down." Most made sure to point out, like "Good Morning America's" Ryan Owens, that the increase is "the smallest in four years."