Richard Stendel

Time Magazine’s Picture-Perfect Pitch of Obama

Barack Obama photo, Jeff Fusco, Getty Images | NewsBusters.orgIf a picture is worth a thousand words, then the Nov. 3 edition of Time magazine just gave Barack Obama 13,000 words to a few hundred for John McCain. Starting with a corner shot on the cover, Obama is pictured 13 times throughout the magazine.

The only photo of his opponent in this election-eve issue is a goofy thumbnail of McCain under the Gaffes section of the Campaign Scorecard. Sarah Palin is featured exactly once, also, in the letters section under a quote from a reader who compares her to impersonator Tina Fey and says "They are both better entertainers than politicians."

As a well-documented member of Obama's adoring media paparazzi, Time seems to be competing with the TV networks for "most obsequious." According to a new CMI study, CBS, ABC and NBC ran 69 segments about Palin around the time of the vice presidential debate, of which only two were positive, 37 were negative and the rest neutral. But Time seems intent on outdoing them. This edition is so pro-Obama that it verges on a Mad magazine parody. The Obama pics are scattered through the first half of the magazine, amidst fawning features such as Joe Klein's "Why He's Winning." That piece, which was thoroughly crunched by MRC's Tim Graham in an Oct. 23 Newsbusters post, has a page and a half color photo of Obama surrounded by an adoring crowd. The next page shows Obama in a helicopter, with the facing page a portrait of Obama, chin in hand, looking positively regal.