In a story published by the New York Times about the New York Times it was revealed that they will start accepting display ads on their front page (h/t Hot Air). The NYT broke the news in an odd third person kind of way:

In its latest concession to the worst revenue slide since the Depression, The New York Times has begun selling display advertising on its front page, a step that has become increasingly common across the newspaper industry.

But the Times is quick to point out that they're not the only ones desperate for cash and selling front page ads:

Most major American papers sell front-page display ads, including The Wall Street Journal, USA Today and The Los Angeles Times, but some others, including The Washington Post, do not.

Yet, even they seem less than confident that this move is will be successful: