At the end of Wednesday’s CBS "Early Show" co-host Harry Smith introduced a segment on a new group of environmentally-friendly young professionals: "Earth Day, of course, was yesterday, but for many Earth Day is every day, especially for a growing number of Americans of means." Correspondent Priya David went on define this new demographic: "Scuppies, so interesting, that's what the people in this group are called. Scuppies, it's short for Socially Conscious Upwardly Mobile Person, and there are more of them out there than you may realize. They are the new yuppies. Young, upwardly mobile, friends of the Earth."
David further explained that: "The term, coined by financial planner Chuck Fallia, refers to green young people who love both money and mother nature." She then went on to contrast today’s well-meaning "scuppies" with the greedy "yuppies," or young urban professionals, of the 1980's:
DAVID: Today's scuppies aren't like the yuppies of the 1980s.
MICHAEL DOUGLAS: Greed, for lack of a better word, is good.
DAVID: Instead, they want to do good.
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