Paul Farhi

NPR's Ratings On a Decade-Long Climb

Washington Post media reporter Paul Farhi reveals a story that public broadcasters don't like to talk about: their ratings. They don't want to sound like they care (they certainly do), like they're obsessed like a for-profit company, or that they're taking market share away from commercial radio. But now, in tough times, NPR's rating success is leaking out:

The audience for NPR's daily news programs, including "Morning Edition" and "All Things Considered," reached a record last year, driven by widespread interest in the presidential election, and the general decline of radio news elsewhere. Washington-based NPR will release new figures to its stations today showing that the cumulative audience for its daily news programs hit 20.9 million a week, a 9 percent increase over the previous year.

The weekly audience for all the programming fed by Washington-based NPR -- including talk shows and music -- also reached a record last year, with 23.6 million people tuning in each week, an 8.7 percent increase over 2007.

The Post routinely leaves the public radio stations out when it surveys the D.C. radio landscape. But there are two public stations in the top ten:

Post Nader Profile Says Obama's Plenty Liberal

Washington Post reporter Paul Farhi profiled leftist crusader Ralph Nader on Wednesday as he mounts another hopeless presidential campaign. Nader dismissed Barack Obama as a corporate tool, but late in the article, Farhi suggested Obama's liberal enough to prevent Nader crossovers. Could Nader hurt in Ohio, or Florida? Farhi wrote:

Forget the political calculus. Obama, the most liberal candidate that Democrats have (presumptively) nominated in years, figures to cut deeply into Nader's natural base of support among reform-minded liberals.

Liberals could also be less worried about a Nader factor when they look at his campaign budget:

Obama Played By a White? Papers Imply SNL Skit Was Immoral

The media’s tender loving care of and hypersensitivity in protection of Barack Obama is going to put a real crimp in attempts at Obama humor. The latest survey of late-night jokes from the Center for Media and Public Affairs found 18 Obama jokes, about a fourth of Hillary’s (68) and a tenth of President Bush’s (175). Then there’s Saturday Night Live. Chicago Tribune TV critic Maureen Ryan started whining early in the week that Obama should not be impersonated by a white comedian (Fred Armisen). She huffed: "Obama's candidacy gives us solid proof of the progress that African-Americans have made in this country. I guess SNL still has further to go on that front." A reader poll alongside these complaints asked if Obama should be impersonated by an African-American: 74 percent voted for "Doesn’t matter," and a cranky six percent said "no."

But the media elite seems to be in the minority. Friday’s Washington Post carried a story by Paul Farhi further ginning up the "Fauxbama" controversy. He not only carried Ryan’s demand for a black impersonator, but added the radical-left British newspaper The Guardian, which screamed minstrel show:

WaPo Radio Going Off-Air; Once Billed As 'NPR on Caffeine'

NOOOOOOOOOOOOOOOOOOO!!!!!

That was the cry of many an alternative rock fan in D.C. in January 2005 when WHFS went from alt-rock to 99.1 El Zol, a Spanish language station playing mostly salsa music. [Although to be perfectly honest most music snobs agree that WHFS was past its prime in cutting edge programming, having become too corporate, etc.] Don't expect the same donning of sackloth and ashes to mourn the loss of persistent money-loser, Washington Post Radio.

Yes, the Washington broadsheet's radio edition, once described lovingly by a radio executive as "NPR on caffeine" will shut down in September, the Post's Paul Farhi reported in the August 28 paper.: