"Shovel your ratings" appears to be Morning Joe's subliminal message to Keith Olbermann today.  With the latest ratings showing Rachel Maddow's new MSNBC show beating Olbermann's Countdown, the MJ panel went out of its way to congratulate Maddow on her success, repeatedly mentioning what a "good person" she is and how nice it is to see such people do well. 

The crew was riffing off the Drudge headline "Move Over, Olbermann, Rachel Maddow Tops MSNBC Ratings."  As seen in the Drudge screencap [after the jump], on Tuesday Maddow beat Olbermann--the perennial MSNBC ratings leader--by a count of 1.8 million to 1.63 million.  She also bested CNN's Larry King, among others. Scarborough & Co. never mentioned Olbermann by name.  But the invidious-comparison-by-omission in their pointed praise of Maddow's good-personhood left little doubt that the wounds opened by Olbermann's open-mic slap at Scarborough, in which, during the Dem convention, he told Joe to "get a shovel" for remarks too GOP-friendly for Keith's liking, have yet to heal.

View the video, and be sure to stay tuned to the end.  Mika tries to move the show along, but Scarborough pointedly persists, basking in the times when "good people do well."  Got, it, Keith?