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February 12, 2012
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Michael Harrison

CNN Psychoanalyzes Talk Radio Listeners, Cites Liberal Study on Format

By Matthew Balan | October 19, 2009 | 12:38

CNN’s Carol Costello began a new series on political talk radio on Monday’s American Morning, suggesting it was unfairly dominated by conservatives, and brought on a liberal psychiatrist who theorized that Rush Limbaugh has an audience because he’s “operating like the bully, and if you’re on the playground...you want to be...under the bully’s wing and go along with him and get...some power by proxy.”

The correspondent’s report, which aired just before the bottom of the 7 am Eastern hour, was the first installment in a “special series on talk radio,” according to anchor John Roberts. Costello zeroed in on the listeners and why the format “can capture people for such long periods of time.” A graphic on the screen during her report heralded “anger on the air: what listeners don’t know about talk radio.” [MP3 audio available here]

Towards the end of her report, the CNN correspondent played a sound bite from radical left-wing host Randi Rhodes, who speculated that “the reason they don’t passionately listen to liberal talk radio is access” (Costello outrageously downplayed Rhodes’s political leanings by describing her as someone whom “many consider a liberal talker”). The “liberal talker” noted that apparently, “ninety-one percent of talk radio is conservative.” Costello continued that “according to Talkers magazine, liberal talkers fill just nine percent of the nation’s news talk radio on the commercial dial. Change that, Rhodes says, and liberal listeners would listen just as much.”

The 91 percent figure actually came from a 2007 report titled “The Structural Imbalance of Political Talk Radio,” written by two liberal organizations- Center for American Progress and Free Press. However, the report, which was co-authored by current FCC “chief diversity officer” Mark Lloyd, “suffers from a number of structural flaws,” as a 2008 special report by MRC’s Culture and Media Institute pointed out. The CMI report continued that “the CAP report’s greatest flaw is ignoring noncommercial talk radio,” such as NPR’s many public radio affiliates.
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