Mark Twain

The Media, Their Polls and the False News They Produce

By Seton Motley | November 27, 2007 - 11:33

First published in Human Events on November 27th, 2007.

NewsBusters.org - The Media Research CenterWash, spin, rinse, spin. Phone, spin, report, spin, poll, spin. The similarities between the work of the mainstream media and a laundry machine are striking. Yet there is nothing about the cycle -- the spin-report-poll-spin cycle -- that does for political events what detergent does for your boxers or briefs.

The media, as One, spend days or weeks bashing someone or something they do not like. They then conduct a poll to prove to you that they were right all along. In a campaign season, their one-sided coverage is calculated, then executed to produce a result. It’s not about reporting the events, it’s about changing the prevailing view.

And the polls -- such as the ones by the media, which are not independent surveys like those undertaken by the likes of Rasmussen or Gallup -- aren’t intended as much to gauge the public view of a candidate or events as they are to reinforce that which they have “reported”, or provide the media guidance on how effective their spinning of the news has been.