The Titanic has hit an iceberg and is sinking. Not to worry, just paint the lifeboats with a new color scheme and things will improve. As ridiculous as that sounds, it is not much different than the proposal of the Tribune Company Chief Innovation Officer, Lee Abrams, who proposed changing the color of Los Angeles Times vans:

Being too close to it. LAT has about 20 vans...but they're all Black? Hmmm. Maybe they should be painted in LAT colors. There ARE more than a few commuters driving around down there.

Apparently Abrams thinks basic black is not exciting enough but he seems to love the color green according to his internal blog post about changes at the Los Angeles Times obtained by LA Observed:

...They use soy based ink and recycled paper. Hmmm...maybe they should be bragging about that on every page as LA is the home of green.

When I last reported on the hilarious musings of the Tribune Company's new chief innovation officer, Lee Abrams, little did I realize that he would provide us with a continuous comedy act of major proportions. His previous observations wandered from looking upon newspapers as the "new rock 'n' roll" to the need for soul all interspersed with quotations from everybody from John Cleese to Carl Jung. Yes, he was good for some bellylaughs but now he has exceeded himself in the inadvertent humor department with a memo to the Tribune staffers that rivals the best of comedy skits. Appropriately, Abrams announces that his job starts on April Fools Day:

...I start April 1st but I've been pretty engaged from afar. Thought I'd share some observations on TV, web and print. Small stuff, "think pieces" more than anything...not end alls, but when we re-think and maximize hundreds of little pieces within the framework of bigger pieces and it could be part of the blueprint for something very powerful: