The latest newspaper circulation numbers, measuring copies sold from April through September of this year, show a 10.6 percent decline in daily newspaper sales, the first double-digit drop in circulation ever. Newspaper readership is now at its lowest level since before World War II.
The biggest losers during this six-month period, as reported by NewsBusters's Tom Blumer, were the San Francisco Chronicle (down 25.8 percent daily), the Newark Star-Ledger (down 22.2 percent daily), and the Boston Globe (down 18.5 percent daily).
The New York Times's sales during the period fell to 927,861, the first time the paper sold less than 1 million copies in that time span in decades. The Wall Street Journal saw a 0.6 percent increase in circulation, making it the most purchased newspaper in the country. The Journal surpassed USA Today, whose circulation declined by over 17 percent.