On Monday’s CBS "Early Show," co-host Maggie Rodriguez reported from California and touted her role as emcee at the annual conference for the liberal Hispanic group La Raza: "The conference for the National Council of La Raza, the country's largest Hispanic civil rights and advocacy group. Yesterday I hosted the luncheon in San Diego where Senator Barack Obama spoke to a crowd of thousands. Later today I will host the one where Senator McCain will be speaking."

At the top of the show, Rodriguez teased the segment by proclaiming: " Both John McCain and Barack Obama are reaching out to this voting bloc. And ahead this morning I'll tell you the 45 million reasons why they both covet the Hispanic vote." Later during the segment Rodriguez continued to emphasize the importance of the Hispanic vote: "From coast to coast, in countless corners of American cities, the Latino influence is undeniable. Latinos are the largest minority in this country. 45 million strong and growing. By 2050 that number's expected to almost triple to 128 million. And a growing Latino population means more influence for Latino voters."

Following that observation, Rodriguez played a clip of Arturo Vargas, Executive Director of the National Association of Latino Elected Officials, praising past immigration protests in the Hispanic community: "In 2008 we're culminating on several years of activism and mobilization of the Latino community. Just look back two years ago, with the 2006 marches, where millions of people took to the streets, many of them young people, who said today we march, tomorrow we vote. Well, tomorrow has arrived."