While appearing on Wednesday’s CBS Early Show comedian Joan Rivers shared her thoughts on the Miss California controversy: "It's all so stupid and she's taking it so seriously and so well coached...My advice is oh, relax. God wants you to shut up...You know, you've done enough already." Co-hosts Harry Smith, Maggie Rodriguez, and Julie Chen all laughed in response and shared in mocking Carrie Prejean.

Just prior to Rivers’ comment, Chen asked about the comedian’s recent appearance on NBC’s ‘Celebrity Apprentice’: "Joan, I have a quick question. You know, now that you won 'Celebrity Apprentice,' the public holds you to a certain standard...But for the record, Joan, do semi-nude or nude photos exist of you? I mean, state it right now so, you know, Donald Trump knows if he has to think about firing you or not." Rivers replied: "If Donald had seen the cover of my latest book, I wouldn't have made it. And that was taken during a storm. It blew that way."

At that point, Rivers held up a copy of book, entitled: "Men Are Stupid...And They Like Big Boobs: A Woman's Guide to Beauty Through Plastic Surgery." The book’s cover featured a picture of Rivers with photo-shopped Dolly Parton-sized breasts. Rodriguez referred to her earlier interview with Prejean: "So, Miss California won't talk about her implants. Can you talk about yours?" Smith pointed to the book and added: "Maybe if Miss California had implants like that she would've won."