In light of Matt Sheffield's latest post, I found it a bit funny that this article is featured on the front page of USAToday.com this morning (see screenshot to the right).

SAN FRANCISCO — Brooke Brodack remembers her first online "hater."

Nearly two years ago, the person posted rude comments about a video she had posted on YouTube, says Brodack, 21, of San Francisco, whose videos show her lip-syncing and creating characters. "It was shocking to me. Why would someone want to be so mean for no reason?"

Why, indeed? Nasty comments, sometimes even death threats, have become ubiquitous on virtually any website that seeks to engage readers in discussion.

"Ur ugly u suk and u should die," says a typical comment beneath one of Brodack's many videos. Such vulgar messages have inspired heated discussions, and video responses, on YouTube.

Reporter Janet Kornblum later brought the topic around to how mainstream media Web sites have taken to banning comments after persistent problems: