Last Sunday, from the pen of editorial page editor of the Seattle Times James Vesely, we got a pretty good indication of why the new media of the Internet is so swiftly taking over the traditional role of the old, dead tree media. One word describes it; arrogance. It is an arrogance of the assumed supremacy of the old media and the air of entitlement that it holds dear. It is the presumption that what they write is "truth," that newspapers are the arbiters of that truth, and that journalists are "democracy" personified and that without them we are naught but a "banana republic." And it is the sneering, discountenance with which they look upon the reading public as the great unwashed that has finally caught up with them. However, some are beginning to notice it and unless the dead tree media realizes this truth staring them in the face, they truly are a doomed industry.