Brent Bozell mentions in his new column that Time offered a cover story package complete with four pages of Joe Klein hosannas and ten pages of fanzine photos for Barack Obama’s first 100 days, while George W. Bush drew next to nothing. There was only a story on Bush guru Karl Rove and how he won with "the least experienced presidential nominee of modern times." (That’s no longer true, but you wouldn’t see that phrase laid on Obama.)

The April 30, 2001 article focused on Rove’s desperate attempt to clean up "W.’s anti-environment image." John Dickerson and James Carney (now Vice President Biden’s press secretary) began with accusations:

Bush abandoned a campaign pledge to reduce carbon dioxide emissions, rejected the Kyoto global-warming treaty, suspended new arsenic standards for drinking water – and began to look suspiciously like the eco-villain Al Gore warned us about.

Sen. John McCain (R-Ariz.) is "prickly" with the press, particularly Time magazine, reporters for the publication insist on the heels of a recent interview. Yet reporters for the same publication had a decidedly less confrontational chat last week with Sen. Barack Obama (D-Ill.), although they did question if he was tough enough to topple McCain in November.

In the August 28 item, "McCain's Prickly TIME Interview," Time editors prefaced the transcript of James Carney and Michael Scherer's interview by lamenting McCain's less frequent engagement of the press as compared to his 2000 Republican primary run. They then insisted that McCain "quickly soured" and refused to "stray off message" during a Time interview:

McCain at first seemed happy enough to do the interview. But his mood quickly soured. The McCain on display in the 24-minute interview was prickly, at times abrasive, and determined not to stray off message.

By contrast, Time editors didn't add prefatory commentary to a relative soft August 20 interview, "Obama on His Veep Thinking" by Karen Tumulty and David von Drehle. That interview began with two questions on Obama's toughness, particularly from the perspective of nervous partisan Democrats: