Ian Shepardson

UPDATES: (New NB posts) The Politico gets its own slightly different set of Toyota documents; The False Toyota ‘Brag’ and ‘Win’ Memes Turn Into a Swarm

How coincidental. A Detroit News item by David Shepardson supposedly indicating that Toyota is more concerned about saving money than driver safety surfaces less than 48 hours before congressional hearings are to begin. His story's basis is a presentation that appears to have been leaked by someone either in Congress or working there, or who is involved with the Department of Transportation.

Lo and behold, Associated Press writer Ken Thomas is right behind him to make sure the story goes national and to mimic Shepardson's breathtaking cultural ignorance in time for the wee-hours press runs for Monday's newspapers and for the writers at the morning news shows.

Shepardson and Thomas, absent any other evidence they chose to make readers aware of, believe that four documents in what was originally an internal company presentation somehow prove that Toyota "bragged" and "boasted," respectively, about saving money in connection with the potential "sudden acceleration" problem in many of its models.

Further, and crucially, Shepardson seems to be a bit numerically challenged, while Thomas appears to have relied on Shepardson's innumeracy. The Detroit News writer told readers that he obtained a "10-page" presentation, but the page numbering on the actual documents indicates that its full length was at least 16 pages. I'm not kidding.