Hayden Panattiere

Football Goes Black to Hype NBC's 'Green Week'

By Julia A. Seymour | November 2, 2007 - 17:25

Well, viewers are in for a treat on NBC this coming week. Okay, maybe not.

NBC is taking a “green” gamble to boost sagging ratings as sweeps month begins, by weaving environmental plotlines throughout its programming lineup including many primetime shows throughout “Green Week,” November 4-9.

Eco-programming will kickoff, literally, as “Football Night in America” goes dark for the final minute on November 4. Yes, because turning off those studio lights for one minute will somehow remedy the stadium lights that will burn brightly over the Dallas Cowboys and Philadelphia Eagles game for the next three hours.