On Wednesday’s CBS Early Show, co-host Harry Smith interviewed actor James Franco, who stars opposite Sean Penn in a new movie about gay San Francisco politician Harvey Milk: "Actor James Franco is here to talk about his role in the much-talked-about new movie, 'Milk.' He is amazing in it." At the end of the show, Smith thanked Franco for being a guest and offer this review of the movie: "James Franco in 'Milk,' amazing performance. Sean Penn, off the charts. It's a must-see for everybody."

On November 30, CBS’s Sunday Morning offered a similar glowing description of the film, describing Milk as a "rebel with a cause." In the Wednesday interview, Smith described Franco’s role in the movie as a career-maker: "...there’s this completely other performance here. I mean, there's a part of you that's go to be, ‘this means I have a career,’ and 'I'm not just -- I'm not the pretty face on the Gucci ads, I get a career now.’"

On CBS’s Sunday Morning, host Charles Osgood teased a story on politician Harvey Milk, who was the first gay man elected to San Francisco’s Board of Supervisors in 1977: "The story of a rebel with a cause is being retold in the form of a just-released motion picture. And as it happens, the timing could hardly be more appropriate." The movie, starring left-wing actor Sean Penn, is set to come out just after the 30th anniversary of Milk’s murder, as correspondent John Blackstone explained: "He became the first openly gay man elected to office in the United States. A breakthrough that ended with assassination. Harvey Milk served less than a year here on San Francisco's Board of Supervisors but it was a year that changed history."

Blackstone, who has done numerous stories on Californians efforts to legalize gay marriage, made a comparison between Milk’s election and the current battle over Proposition 8: "In California, the renewed battle over same sex marriage has echoes in a new movie about triumph and tragedy in San Francisco 30 years ago...It is an accident of timing. Just as gay right activists have taken to the streets, angry over the ban on same sex marriage in California, the struggle for gay rights has also moved to the big screen."