In a May 15 article, Associated Press writer H. Josef Hebert practically cheered the addition of polar bears to a federal “threatened species” list thought of the subjectively positive effects this could have on the global warming debate: “The massive and powerful furry creature that lumbers across the Arctic ice may accomplish what 20 years of environmental activism has not done: force the issue that global warming already is having an effect and there is a price for both action and inaction.”

In his story, “Analysis: Polar Bear's Impact on People is Felt,” Hebert explained that the polar brings a “face” to the global warming debate. Whereas scientists have “long have talked of the visible damage that global warming has done to sea coral” this has “escaped the notice of the average person.” However, the polar bear, according to Wildlife Conservation Society President Steven E. Sanderson as quoted in the article, is different because it is “big, it's charismatic and it's powerful. It's beautiful and it generates sympathy. If it blinks out, you'll notice.”