Doug Jaeger

For the fourth straight weekday as Barack Obama vacations, he received better coverage on the broadcast network evening shows than the non-vacationing John McCain. Without fresh video of Obama, the CBS Evening News came up with a new way to tout Obama's campaign as they compared the Web sites of the two candidates and declared Obama's far superior. Reporter Daniel Sieberg asserted “McCain's Web site is still playing catch up to Obama's use of cyberspace.” Turning to “Web design expert Doug Jaeger,” Sieberg echoed Joe Biden in applying the term “clean” to Obama as he highlighted how “Jaeger describes Obama's site as clean; and McCain's as cluttered.” Jaeger complained about JohnMcCain.com: “He's using lots of different typefaces at all different sizes which gives you a feeling of chaos.”

Sieberg soon trumpeted how on BarackObama.com “kids have their own special area, including a logo to color,” while the dour McCain “offers a game called Pork Invaders on his Facebook page,” but if you do well, Sieberg sarcastically noted, “you're rewarded [pause] with a statement about pork-barrel politics.” Withe the contrasting numbers on screen, the CBS reporter also championed Obama's transcendence on social networks which are largely only used by younger people:

The Obama campaign may hope the Internet will do for Obama what television did for John F. Kennedy in 1960. Just compare the candidate's popularity on the social networking sites Facebook and MySpace. While both campaigns hope their supporters spread the word, Obama is "friended" almost seven times more than McCain.