Donny Deutsch said something on MSNBC's Morning Joe that was worth listening to.

I'll give you a moment to scrape your jaw off the floor.

Donny Deutsch, in addition to being a former CNBC host, is also a former advertising executive.  So when the following exchange takes place, you know he's actually speaking from some experience:

JOE SCARBOROUGH: Donny Deutsch, when I was running for office, in Congress, as a challenger I prayed every day the person that was thirty points ahead of me in the polls would bring up my name. When I became the incumbent, my challenger could have burned down my house - and I mean it - I would have never mentioned his name.

DONNY DEUTSCH: Marketing 101.

SCARBOROUGH: Why are they doing this?

DEUTSCH: I am shocked.  Here you have, it's the analogy of - you have Morning Joe, it's a big, serious show.  And let's say there was a little public access guy in, somewhere in Des Moines calling you out, and you calling him back.  They are elevating Fox. Think about this.  It's the President of the United States, the commander of the free world, versus a television network with a couple million viewers. It's a ratings bonanza.  It's insane - they should just be dismissive and laugh at them.

So the latest GI Joe flick is creating controversy, because the character is no longer portrayed as a typical American soldier. Instead he’s part of some elite murky force of international fighters - a Benetton ad with rocket launchers. On MSNBC, Donny Deutsch tried to take John J. Miller to task over his objections to the change – pointing out that the shift from an iconic American character to a mushy international delight is a “business” decision. For the movie to make money internationally, Donny thinks the character has to become part of global task force of community organizers. To this, I say, “Fiddle faddle,” which is short for “Silly stupid fiddle faddle.”

I wrote about this two years ago, just when Hasbro and Paramount execs decided to give GI Joe a makeover. Back then they felt the world would be too pissed at us for getting rid of Saddam Hussein to go see a movie about an American hero. As it turns out, they were wrong - the backlash over Saddam’s death had less impact than Norman Fell’s.

But for a moment, let’s attempt to use Donny’s logic on other flicks.

MSNBC News Live substitute host Donny Deutsch frothed about "right-wing racism" on Thursday and trashed Rush Limbaugh as a both a "moron" and a "putz" and Glenn Beck as a "super moron." The former CNBC anchor talked with liberal journalist Joan Walsh about her Salon.com column and quoted her asserting that "Limbaugh and Beck continue to ratchet up their alarming and increasingly racist hatred for the President."

Deutsch began the segment by solemnly wondering, "Is right-wing racism on the rise?" And yet, he later responded to Walsh's complaints about Limbaugh by deriding, "Well, as long as he’s throwing slurs, I’m going to throw a Jewish slur and call Mr. Limbaugh a putz." After playing a clip of the conservative radio star labeling Barack Obama "race-obsessed," Deutsch, whose program on CNBC has was cancelled in 2008, angrily denounced, "Joan, you know, obviously we have got morons like Limbaugh calling Obama an angry black man. Super morons like Glenn Beck saying that he's a racist and he hates white people."

Are liberals less racist and/or more knowledgeable about racism than others?  Donny Deutsch evidently thinks so.  On MSNBC this afternoon, Deutsch asked a black academic to give him an example of racism he'd encountered because "as liberal as I am, I can't understand because I've never walked in your shoes."

Prof. James Peterson of Bucknell was a guest in MSNBC's 4 PM EDT hour, during which Deutsch served as sidekick/kibitzer to host Tamron Hall. Peterson was in to comment on this evening's impending beer fest among Pres. Obama, Sgt. Crowley and Prof. Gates.

It's the kind of astute analysis you'd expect from MSNBC - the place for the politics. CNBC regular and MSNBC fill-in anchor Donny Deutsch solved the mystery behind the media's fascination with former Alaska Gov. Sarah Palin.

According to the former advertising executive, it has nothing to do with her stance on several hot-button issues - an advocate of gun rights, a pro-life stance on abortion, pro-exploration and drilling for oil and concerned about the fiscal policies of President Barack Obama. Instead, he contended, it is her sexual appeal that held the media's attention - and not just from a male perspective, but a female perspective as well.

"I'm going to throw something out since I'm talking to three women here and I've said this theory before and I'd love you guys to react to it," Deutsch said on MSNBC on July 27. "That - the reason we have a fascination with Sarah Palin - men and women: This is the first woman in power that has sexual appeal and people don't know what to do with it. That's why people are fascinated with her. Everything else is secondary. OK, beat me up."

In the grand scheme of things, Donny Deutsch's radical prescription for health care might not count for much.  Just a former-ad-man-turned-pundit spouting off.  But let's consider.  Deutsch is well-off and presumably harbors no electoral ambitions.  He is free to say whatever's on his mind.  And he is immersed in the liberal media-political culture.  Is Deutsch giving voice to the radicalism that Obama/Pelosi/Waxman harbor but dare not fully express?

Appearing on Morning Joe today, Deutsch offered a two-part plan for health care:

1. Make the rich pay for it: "I'm an extremist. I'm for redistribution of wealth."
2. "Outlaw tobacco."

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Hmm, I wonder what's changed?

Former ad man turned pundit Donny Deutsch has proclaimed that "positivity" is the new in thing for the media—"the new black" as he puts it.

Deutsch appeared with Tom Brokaw on today's Morning Joe.  The former NBC anchor was touting his new USA Network series, "American Character Along Highway 50," featuring encounters with "real Americans" he meets on the road.

That set Deutsch off on his paean to positivity.

Want a little populist outrage?  There's nothing like hearing it from a multi-millionaire advertising mogul with a spot on CNBC.

Donny Deutsch, the host of "The Big Idea," a show the network has shelved, explained to viewers on the March 25 broadcast of "CNBC Reports" he wants measures put in place to keep prevent people he regards as "idiots" from making $10 million a year.

"The issue is even now, with the new asset program, basically if it works, the taxpayer's taking up all the risk," Deutsch said. "God forbid it doesn't work, taxpayers are really going to take it on the chin. And let's say we get it right and the banks are lending again and everything is fine again - what is now put in place on Wall Street to make sure idiots are not getting paid $10 million a year?"

This just in: Democratic presidential nominee Sen. Barack Obama makes us feel better. That's the way marketing guru and host of CNBC's "The Big Idea" Donny Deutsch sees it.

Deutsch appeared on CNBC's Election Night coverage to explain how the country needs a hug and Obama was just the right guy to do - in his psychoanalysis of the nation's temperament.

"I'm going to go back to his dad," Deutsch said. "I'm going to go back to his dad - I think people are looking for a kinder gentler nation. I think whoever gets in there - for two reasons - number one, we've got two countries, so nobody is getting in with 58 percent, 42 percent - whatever the Electoral College goes. We all know it's going to be a few points. Secondly, you have a frightened populace right now. We all know that - we've been calling that for the last eight weeks. And you need a commander in chief that's going to give the country a hug."

Ann Coulter's been a naughty girl! She has to go sit a time out in the corner, according to Chris Matthews, who's withdrawing the distinct and high honor of inviting the columnist on "Hardball" as punishment for the Donny Deutsch row, which was hyped by the liberal smear machine Media Matters for America.

And I thought that was only reserved for attractive business reporters who didn't lean into the camera.

Here's how Gail Shister of TVNewser reported the matter today:

Looks like Hardball is playing hardball with Ann Coulter.

MSNBC's Chris Matthews says it will be "a while" before the incendiary conservative pundit is invited back to the show.

Well, sports fans, the conservative hit parade continued last week, for having first accused Fox News's Bill O'Reilly of being a racist, and Rush Limbaugh of being anti-military, the whackos on the left have now branded Ann Coulter an anti-Semite.

Expectedly, Hillary Clinton's Media Matters for America was once again right in the middle of the controversy.

Fortunately, much like Limbaugh and O'Reilly before her, Coulter wasn't taking the attacks lying down, and, instead, explained what was meant by her statements - which was clearly lost on the secular media - to Steve Malzberg of WOR Radio Thursday (audio available here):

Anyone contrarian enough to tune into CNBC in prime time certainly doesn’t tune into The Big Idea with Donnie Deutsch thinking it’s going to be an hour on theology -- Dogma and Kerygma with Donnie Deutsch. The host can hardly claim he booked Ann Coulter with the idea that they were going to discuss the Christology in Paul’s Letter to the Ephesians, or they were simply going to discuss how conservative women could franchise McCoulter’s formula. He booked her looking for snap,crackle, and pop, for ratings and headlines, a chance to get his multi-millionaire mug on the Today cameras.

(Or was there an underlying political gambit: Hmm, isn’t that John Edwards donations Donny Deutsch just made?)

CNBC host Donny Deutsch appeared on Friday’s "Today" with co-host Meredith Vieira, to get his take on his recent interview of Ann Coulter, and for his response to something Vieira mentioned in the promo for the segment: "We're going to show you what she said, and then, you decide if you think, maybe she should be taken off the airwaves permanently. Some people are actually saying she should not be on television anymore."

During his earlier interview of Coulter, Deutsch compared the conservative writer to Iranian president Ahmadinejad, after Coulter confirmed that she believed all people should be Christians. "Why don't I put you with the head of Iran? Come on, you can't believe that." Coulter made an awkward defense of this belief, which may have dug the hole deeper for the writer, since she immediately responded by saying, "We just want Jews to be perfected, as they say."

Teasing yet another (manufactured) Ann Coulter controversy, ABCNews.com practically suggested that Coulter is an anti-Semite, and when you follow the bread crumbs, you'll find Media Matters the culprit behind the half-baked cake. "The columnist suggested that the U.S. would be a better place without Jews," teased a headline in the rotating news summary on ABC's Web site (see screencap at right).

Yet in context, it's quite logical to conclude Coulter means that, as a Christian, she would like everyone to embrace Jesus Christ as Lord and Savior, hence securing them eternal life in Heaven. Grounded in historical Christian teaching, her desire for all to believe in Jesus (and hence be Christians) is not a racist or genocidal point-of-view, but a loving, religious one, however awkwardly stated it may have been in her recent interview.

The front page tease takes readers to a blog entry at Political Punch by ABC reporter Jake Tapper. The Tapper item in turn links to an article and transcript at Editor & Publisher, furnished by, surprise surprise, Media Matters.

To his credit, at no point in his blog did Tapper himself characterize Coulter as a closet anti-Semite or anything of that nature, although he does take a swipe at Coulter as a hypocrite: