The Smart car, a tiny two-seater produced by Mercedes-Benz, is being released in the United States, and Newsweek decided to celebrate by shilling for the supposedly socially-conscious vehicle. Newsweek allowed Smart's U.S. president David Schembri essentially free space to advertise in what is being represented as a news column.

Reporter Tara Weingarten served up softballs such as "With just two seats, it’s the perfect car for the friendless. And you don’t have to be nice and offer people rides." Weingarten also allowed Schembri to get away with such marketing-speak as,

You can help out other drivers by taking up a smaller parallel parking space, consume less fuel, thereby helping the environment, and feel great about it. Why is that bad?