No it's not a new brand of cologne, but it sure sounds like it.

Today, November 30, Dan Gainor, BMI's Director appeared on Fox Business to discuss the media's hype of an oncoming recession. Host David Asman began the segment asking, "Has the media emphasized the good along with the bad?"

Gainor responded, "Of course not, we haven't seen a lot of good news...and in fact if you watch the networks they skipped what even the New York Times put on their front page, that the Fed said a recession isn't likely."

The Business and Media Institute has convered the media obsession with recession in the November 28 edition of the Balance Sheet.

What could be more timely than a study about debt? With all the networks crying about oil prices and threats to the economy, consumers are feeling squeezed. Director of the Business & Media Institute, Dan Gainor appeared on the Fox Business Channel today to talk about the Culture & Media Institute and Business & Media Institute joint study, "DEBT Who'$ responsible?" That found the broadcast networks blame businesses, not borrowers for spendthrift ways.

"When you look at how the networks cover [debt] what you find is they ignore personal responsibility and flip it around and blame business for debt. Six times more they blame business than borrowers and almost two-thirds of the time they ignore the whole concept of personal responsibility," Gainor told viewers.

YouTube video after the break.

Yesterday during the 7 p.m. hour of FBN’s “America’s Nightly Scoreboard” the Business and Media Institute’s Director Dan Gainor went head to head with John Coifman of the Natural Resources Defense Council. The topic of discussion was “business going green” and whether or not it can put businesses in the red. The first part of the video can be seen below.

David Asman asked Gainor, “What’s wrong with going green?”