Darren Rovell

A little competition is good for consumers, right? If that's the case, it looks promising for consumers of cable business news.

Former CNBC on-air-editor, now the senior contributor for the Fox Business Network, Charles Gasparino vows to provide just that. Gasparino appeared on the Feb. 22 broadcast of FBN's "Imus in the Morning" and explained why he made the move.

"I always wanted to work for Fox," Gasparino said. "That was the bottom line. And it's, you know, I don't take chances with stories, but, there is an entrepreneurial spirit in me where I want to do something different. I would like to build something, be part of building something and that is why I came."

There has been a lot of media focus dedicated to the alleged Tiger Woods scandal - even so much that when examined quantitatively, it overshadows more serious issues.

So what will the net result of this media scrutiny be for Tiger? CNBC's sports reporter, Darren Rovell, took a crack at answering that on the Dec. 10 broadcast of "Squawk Box."

"It's 12 straight days in the [New York] Post right now," Rovell said. "Everyday since Nov. 29, there's been a Tiger Woods story. When does it end? We don't know. I'm not going to get into the details of this, but from a business standpoint - how about Donald Trump on 'Extra' yesterday?"

We've already seen CNN's Paul Begala, affectionately referred to as "The Forehead" by Rush Limbaugh, and one ESPN personality, Fred Roggin, taking shots at Limbaugh on the heels of news of his interest in the National Football League's St. Louis Rams.

But it was just a matter of time before the usual culprits on the left would attempt to make an issue of it, in what seems to be an effort to gin up some reason for the talk show host not to have an ownership stake in an NFL team. And, MSNBC's Ed Schultz isn't waiting for pointers from the left-wing blogosphere to set the "Stop Rush's Bid for the Rams" agenda. He took it to Limbaugh on his Oct. 6 program immediately.

"There's also some comical football news out there," Schultz said. "The drugster's talking about buying the St. Louis Rams. That's right, the leader of the Republican Party is bidding for ownership of a team that's been giving more money to Democrats than any other team has over the last 10 years, at least that's what the survey says. He'll have to do something about that I'm sure."