Although media reports on the Arctic National Wildlife Refuge (ANWR) usually contain majestic pictures of animals frolicking, few mention the financial benefits and public support for drilling there.

“[T]he 1.5-million-acre tip of the Arctic National Wildlife Refuge is critical for the health of an ancient caribou herd,” weatherman Sam Champion said on the May 6 “Good Morning America.”

“It’s a safe haven for calving every spring. The same area is valuable for another reason. Underneath it lies billions of barrels of crude oil, as of yet untapped. Oil companies say drilling can be done without danger, but environmentalists disagree. They think drilling would devastate the land and its wildlife,” said Champion.

The Biz Flog, the video blog of the Business & Media Institute, for July 16 focused on what it would take to drill in ANWR and how long it would take the financial benefits to get back to consumers.