When $27 billion is at stake, some companies would pay big bucks to win a PR battle, but one side of an environmental lawsuit doesn't have to, since CBS is pushing its position for free.

On CBS's May 3 "60 Minutes," correspondent Scott Pelley, who once compared global-warming skepticism to Holocaust denial, gave the plaintiff of a $27-billion frivolous lawsuit against Chevron a public relations victory with his report.

Pelley's report featured a suit filed by the Amazon Defense Coalition, a group described as "eco-radicals," who are trying to squeeze $27 billion from Chevron for environmental cleanup that the nation's government signed off on more than a decade ago. Pelley described ADC as working on behalf of 30,000 villagers, although there are only 48 named plaintiffs, to win funds for so-called environmental damage in Ecuador's rain forest from then-Texaco Petroleum's (Texpet) operation of oil well sites.