The media have found their new poster boy to rail against the coal industry.

MSNBC's "Countdown with Keith Olbermann," but with Allison Stewart filling in for an absent Olbermann, had anti-coal liberal Jeff Goodell, author of "Big Coal: The Dirty Secret Behind America's Energy Future" on the show.

Unsurprisingly, he criticized the company involved in the Utah mine collapse, as well as its CEO, Chairman of Murray Energy Corp. Bob Murray. 

"He is a sort of embodiment of a sort of 19th century kind of coal baron kind of guy," Goodell said and pointed out Murray is "a big donor to the Republican Party" and "sort of notorious with journalists."

Goodell also doubted Murray's claim that the collapse was caused by an earthquake.