Count former New York Times writer Virginia Heffernan as one of the media feminists who wanted to hit Mitt Romney with a binder for about a week. From her digital macrame rug on Yahoo News, Heffernan wrote an entire column insisting "The remark did not accomplish what he’d hoped. In fact, it tipped the hand of Romney’s women panic so thoroughly that it’s likely his court-the-undecided-females’ game is now thrown."
"Plus, it misses the mark of normalcy so absolutely that he comes off as comical," she guessed. "No wonder it became a meme on Twitter and other social media sites. Just in case the humor seems opaque, let me offer a binder full of analysis."