February's retail sales as reported may have been expectations of a 0.2 percent seasonally adjusted rise, but the 0.3 percent increase turned in was still far from impressive, especially after considering that the Census Bureau revised January's result down to -0.6 percent from an originally reported -0.4 percent.
Naturally, that didn't stop the Associated Press's Josh Boak and his story's headline writer from celebrating the news as a "rebound." Even more absurdly, Boak claimed that "Last month's rebound almost brought retail spending back to its December levels." Excerpts follow the jump:
You don't even need to know the specifics to realize that today's economic reports were weak. All you need to know is that there was no mention of them in the Associated Press's list of Top 10 business stories as of 3:35 p.m. Among stories considered more important: a product review of Apple's tiny market-share program called iWork and three dozen passengers suing Carnival Cruise Lines.
This morning's release from ADP on February private-sector employment growth reported 139,000 jobs added; the previous four months were revised down by a total of 138,000. The Institute for Supply Management's Non-Manufacturing Index came in at 51.6%, showing relatively slow expansion (anything above 50% indicates expansion) compared to January's 54.0%. The reports missed expectations of 155,000 jobs added and 53.5%, respectively. AP coverage of these two reports somewhat understated their weakness, one quantitatively and the other qualitatively.
The news in two government reports on the economy today was not good. One showed that initial unemployment claims last week rose to a seasonally adjusted 348,000; raw (not seasonally adjusted) claims were virtually identical to last year's comparable week. To avoid the dreaded U-word ("unexpectedly"), a pair of Bloomberg News reporters described the result as "exceeding all forecasts." In the other report, durable goods orders in January fell by a seasonally adjusted 1.0 percent, while December's steep decline of 4.3 percent was revised down even further to -5.3 percent.
In separate reports at the Associated Press, aka the Administration's Press, Christopher Rugaber and Josh Boak did their best to excuse away the results and to find something positive to say. As readers will see, they had to dig pretty deep, and their efforts were unconvincing.