Jim Avila may not be a household name, but he has become one of the most prominent news correspondents on television – averaging 130 reports a year since 1997. But he’s done much more than just report the news, Avila has become an activist.
He made that name for himself and sullied the term “lean beef” early in 2012 with a series of stories repeatedly calling the beef “pink slime.” On Sept. 13, Beef Products Inc. filed a 1.2 billion lawsuit against ABC for the coverage of “pink slime.” Avila is specifically named in this lawsuit for his part in the anti-meat attacks. “Avila knowingly or recklessly made multiple false and disparaging statements regarding BPI and LFTB during ABC broadcasts, in ABC online reports and social media postings,” read the lawsuit. That was just one of four separate anti-meat topics Avila has pursued in 2012 alone.