Bias of a Different Sort: Columnist Contends Media Favor Macs

It's nothing to do with political bias, but I think PC Magazine columnist John Dvorak's latest column makes an interesting allegation: that the technology media favor Apple products over Windows-based ones. Here's an excerpt:

With 90 percent of the mainstream writers being Mac users, what would you expect? The top columnists in the news and business magazines fit this model too. The technology writers fit this model. The tech writers and tech columnists for the New York Times, the Wall Street Journal, Newsweek, and Fortune are all Mac users. I could list them by name, but I'd hate to leave one out. Maybe I'll blog them by name. I could list 50. Readers should thus not be surprised by the overcoverage of Apple Computer. Every time Steve Jobs sneezes there is a collective chorus of "Gesundheit" from tech writers pounding away on their Macs. [...]

What's bad for Microsoft is that the bias against it is subtle—kind of like any sort of media bias, whether religious or political. As one critic once said regarding the supposed left-wing slant of the daily news media, "It's not what they write, it's what they write ABOUT that matters." Story selection. Microsoft can roll out a dozen cool products, and the media goes ga-ga over the video iPod—a rather late-to-market Apple product.

Is Dvorak right or wrong? Please keep the flames to a minimum.

Matthew Sheffield
Matthew Sheffield
Matthew Sheffield, creator of NewsBusters and president of Dialog New Media, an internet marketing and design firm, left NewsBusters at the end of 2013