Dylan Byers at Politico underlined that all of MSNBC's focus on the Zimmerman trial did not pay off when the verdict came down on Saturday night -- a time when MSNBC is usually running stale "Lockup" shows.
During the 10-11 p.m. hour, when the verdict was released, Fox News had 3,682,000 total viewers while MSNBC with 1,298.000. (CNN and HLN both placed ahead of MSNBC).
MSNBC also trailed dramatically in the 25-54 demographic, with just 510,000 viewers, compared to 1,716,000 on CNN, 1,113,000 on Fox and 980,000 on HLN.
Byers concluded: “Despite branding itself as "the place for politics," MSNBC went wall-to-wall on the Zimmerman trial after watching its ratings tank in recent months. It doesn't seemed to have helped.”