Breaking News on NBC: Michelle Obama Is Not Anti-Twinkie

March 19th, 2010 7:39 AM

It's gooey enough that Newsweek awarded Michelle Obama its cover story this week, titled "Feed Your Children Well: My Fight Against Childhood Obesity." On Wednesday's NBC Nightly News, anchor Brian Williams added to the popularity-boosting effort by determining that she is not anti-Twinkie:  

BRIAN WILLIAMS: On the same subject, first lady Michelle Obama today continued her campaign against childhood obesity in this country. She's on the cover of Newsweek this week, as you may know. And today the magazine's editor Jon Meacham asked her, in fighting the obesity epidemic, would she go so far as to put warning labels on products like Twinkies and Froot Loops?

MICHELLE OBAMA:  That strikes me as extreme because, you know, a Twinkie is not a cigarette. You know? And what, you know, what parents need is just information about what's in the Twinkie and, `How much of this can we eat?' It's not that we can't have a Twinkie, you know? And our kids would be pretty upset.

JON MEACHAM: They would be.

OBAMA: And I am not supporting that, so all the kids out there, right?

WILLIAMS: First lady with the editor of Newsweek magazine Jon Meacham in Washington today.

At the Newsweek website, there's not only more than 30 minutes of Meacham interviewing Mrs. Obama on obesity, but another half-hour-plus on the subject with former president Bill Clinton.