NBC-Universal Goes Beyond Live Earth Freebies With New 'Green Is Universal' Campaign

Photo of Tim Graham.

Apparently, airing 75 hours of free coverage of Al Gore's Live Earth global-panic concerts (complete with children shedding tears over the impending end of blue skies and green grass) was just the beginning of on-air liberal activism by NBC-Universal. They're touting another week of on-air activism this November (during the week of Election Day) for their "pro-social cause" of environmental alarmism. As Glenn Garvin of the Miami Herald notes on his blog Changing Channels, "The company press release pointedly includes NBC News and CNBC on the list of company divisions that are participating, not that there's any systematic ideological bias in network news, no sir." The trade magazine Multichannel News adds more detail:

CNBC's programming throughout the week will focus on ways in which "going green" can make both a global impact and be financially beneficial. The Big Idea with Donny Deutsch will explore the most cutting-edge and innovative "green" initiatives that businesses are implementing, as well as assessing the impact that going green makes on a business' bottom line.

On NBC, the Peacock's entire Thursday-night lineup -- The Office, My Name Is Earl, 30 Rock, Heroes and Deal or No Deal -- will be eco-themed, while NBC News will take in-depth looks at the issues and some unique special broadcast events.

Kicking off the week with its Sunday Night Football matchup between the Dallas Cowboys and Philadelphia Eagles, the gridiron contest will include Green Is Universal announcements and incorporate the theme through the telecast, as will the college-football game between Air Force and Notre Dame Nov. 10.

"For the first time ever, the massive resources of the entire NBC Universal family will stand together behind a single pro-social cause," [Bravo president Lauren] Zalaznick said in a prepared statement. "This far-reaching initiative represents the first step in our commitment to help raise environmental awareness and effect change both internally and externally."

—Tim Graham is Director of Media Analysis at the Media Research Center


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Tim, you pointed out:

"complete with children shedding tears over the impending end of blue skies and green grass". I saw what I think is going to be the standard tear-jerker/alarmist advertising standard on a Fox News commercial this morning, where a guy is standing on RR tracks with a train bearing down on him, saying "30 years from now -- doesn't affect me", then walks off the track leaving behind a little girl also standing on the tracks as the train approaches.

God spare us. This is getting to be very, very tedius. Too bad we can't just tie Gore down on those tracks, just like the Rocky and Bullwinkle cartoons.

McCain - Feingold

One of the sad things about McCain-Feingold is that NBC becomes one of a select few of "authorized free speakers" in the sixty days before an election.  A recent Supreme Court decision has attenuated the effect of some of the law's most stringent positions.  But one can easily see why the law is so attractive to big media. They get to propagandize and restrict crticism. 

That's exactly what I was

That's what I was thinking, allanf. This is exactly why the media love McCain-Feingold. They get to put on their opinion, (disguised as "news" or "analysis") unopposed, during the 60 days before an election.

Every time I think about McCain-Feingold, my thought is "what the hell were they thinking???" If someone tried to make a law saying that you couldn't run movie trailers for a movie within 60 days of its release, people would say "that's nuts!" But for something as important as elections, apparently it makes perfect sense. Go figure.

Decision

The Supreme Court Decision McConnell v. FEC, 02-1674. has all the prestige of the Dred Scott decision.  The Court decided that "fair elections" require the restriction of political speech.  I just cannot fathom it.  

I hope Roberts works up the courage to throw this thing out on its ear before it becomes established precedent

...both internally and externally!

What must it be like to work for their organization if you don't have faith in the Global Warming Religion, and believe in the actual science instead of the flimsy computer model predictions?

We'll probably see a book on

We'll probably see a book on this subject within the next 4-5 years, if not sooner.
JMR

I just wonder what the

I just wonder what the advertisers are thinking...

I mean the whole concert thing was a royal flop, the junk science is being debunked (gutted, actually) by some responsible people fomenting responsible dialogue.

If I were GM or Procer & Gamble, would I want to hitch my multimillion-dollar image to a pack of loonies?

We'll see!

 

 

 

 

sigh...

The brainwashing of the sheeple will make it easier for the powers that be to pass legislation in regard to "AGW" that will affect us all AND our children---all with a negative impact.  Very, very scary indeed.

Politics trump ratings at NBC

Evidently NBC is willing to accept dismal ratings in exchange for shilling for the extreme left.