Most people who tune in to morning TV "news" programs know the unbearable lightness of the product, full of celebrity cotton candy and tragic tales of tabloid woe, of climbers lost on mountains and teenagers lost in the tropics. So it was a little shocking to be diverted from that maudlin box of info-bon bons known as the Anna Nicole Smith deathmatch to questions on the grand and glorious subject of Biblical anthropology, and a "discovery" of the alleged bones of Jesus.

Why this whiplash-inducing change of subject? It's sad but true that the "Today" crew went into promotional hyperdrive for the Discovery Channel special on the alleged bones of Jesus because someone spread Hollywood glitter on it -- James Cameron, the director of "Titanic." (Christians are joking among themselves that Cameron doesn't seem to know who the real King of the World is.)  The Cameron connection has been a constant attraction for The Discovery Channel. 

But what's sad about it is how quickly journalistic standards crumble in the service of gossipy publicity. At GetReligion, Daniel Pulliam notes the lame articles joking about Cameron sinking Christianity like the Titanic, and predicted: "The media pack will likely follow this story to its airing in March. We will have gained little from it other than the knowledge that the media can be conned by clever PR tactics into writing a set of dubious stories that do little to sort out established facts from amateurish speculation."