MTV

CW's 'Provocative' Ad Campaign Targets Teens and Blasphemes God

By Kristen Fyfe | May 6, 2008 - 13:18 ET

“OMFG” is text-speak for the unspeakable. It's also the tag line for a new ad campaign aimed at teens and featuring a jumble of sexual situations, including teens undressing each other and two girls kissing. The campaign blitz is appearing in print and television, all aimed at drumming up eyeballs for the CW network's teen-themed soap "Gossip Girl."

For the uninitiated, “OMG” translates to “Oh My God” in the language of email and text messaging. The addition of the “F” means … well, it’s the word that can cost broadcasters a hefty government fine if someone actually says it on TV.

Now, of course, executives at the CW could never admit that they were actively targeting teens with such a "provocative" ad. Nor would they ever admit they were intentionally dodging an FCC fine by using the letter "F" instead of the unspeakable word. Nor would they ever consider that "F" used next to "G," which stands for "God" would be blasphemous. In fact they've gone out of their way on these subjects. But reality has a way of well, keeping it real.

Rock the Vote Backs Fight Against Indiana Voter ID Law

By Ken Shepherd | January 21, 2008 - 17:58 ET

Update/Clarification (Jan. 24): Ocean MacAdams of MTV News responds (see bottom of post)

Politico's Ben Adler has a story today about Rock the Vote submitting a friend-of-the-court brief in favor of overturning a law requiring voters furnish photo identification before casting a ballot:

Planned Parenthood Uses Gay Character to Promote Birth Control, Sort of

By Kristen Fyfe | January 4, 2008 - 17:29 ET

Planned Parenthood Golden Gate (PPGG) has unveiled what it calls an “edgy” TV and radio campaign that “focuses on the importance of practicing pregnancy prevention and safer sex.”

Except that the words “pregnancy” and “safe sex” are never spoken.  And the pitch man in the “Mile High campaign” is flamingly gay. The TV ad is being run on MTV, VH-1, Comedy Central and TLC, and the radio ad is running on KMEL-FM, a San Francisco station.  See if you can find the purported "sexual health" education messages in the ad. 

Here is the text of the commercial: (click here to see the video)

Unexpected: Rapper 'Ja Rule' Blasts MTV, Homosexuality

By Matthew Sheffield | September 21, 2007 - 13:21 ET

Here's something you don't see every day: A rapper condemning MTV for, of all things, promoting homosexuality. It makes a little more sense, though, when you realize that he only did so to shift the blame from the increased criticism that rap music has come under following the Don Imus "nappy-headed-hos" incident.

In an interview with Complex magazine (h/t RightwingSparkle), rapper Jeffrey Atkins, aka Ja Rule, blasted both MTV and homosexuality. I've taken the liberty of removing his numerous vulgarities:

Yeah, they got my man Doug Morris under fire and s---, they got him going down to go speak to Congress about hip-hop lyrics, are you f---ing serious? There's a f---ing black kid right now about to get 25 years for having a fight with some white kids over hanging the nooses over the white tree, lets get to that. Let's get into s--- like that, because that's what's tearing up America, not me calling a woman a b---- or a hoe on my rap songs.

Fresh NewsBusted Episode

By Matthew Sheffield | September 18, 2007 - 09:41 ET

Another episode of "NewsBusted" has arrived! Topics in this episode include Nancy Pelosi, Osama, Larry Craig, South Carolina prostitutes, MTV and more.

Note: You can subscribe to “NewsBusted” if you click the little takeboard icon. That way, you'll be automatically notified via email any time we post new shows. Click here for the show archive.

MTV.com Rocks... to the Beat of Anti-war Drummers

By Ken Shepherd | August 28, 2007 - 18:47 ET

It's not very surprising coming from the same guys that tried to scare young voters in 2004 with fears of the military draft, but Human Events online producer Ericka Andersen takes a look at the left-wing, anti-war in Iraq slant of MTV.com's political news section:

Not that I expected MTV to be fair and balanced but this is ridiculous. I checked out the MTV site after seeing their recent commercials featuring two musicians strumming along to Spanish music in a cool setting to cool music with two cool looking Latin folks. But the wordless tone is clearly MTV's embrace of illegal immigration. Though they did provide different viewpoints to choose from on the immigration debate on the politics section of their web site, the same could not be said for coverage of the Iraq War.

When you enter the think:Politics section of MTV.com, you can choose to to click Iraq: Take a Stand. Then, there are two sections -- one for if you support the war, one if you do not. The section labeled "If you are against the war" features six different websites and resources to choose from. The section labeled "If you are for the war" lists only one.

Opportunity for Young Conservatives and Libertarians

By Matthew Sheffield | August 23, 2007 - 09:52 ET

MTV is gearing up for its 2008 presidential coverage and presenting an opportunity for young people interested in television journalism. Please take advantage of this opportunity and ensure that the right gets some representation in the program:

Citizen journalists! Visionaries! Vloggers! This is your year. Now more than ever, the presidential candidates know that every vote counts, and that local campaign stops can be covered and spread worldwide by anyone with a cell phone. You have power.

As part of our collaboration with the John S. and James L. Knight Foundation and the Knight News Challenge, MTV is looking for one aspiring reporter from every state and Washington, D.C., to be part of our Choose or Lose team. We know that you're already hitting the streets and doing this work. So now we're giving you the chance to join a national team of journalists in covering this unprecedented election year from a youth perspective.