It's one thing, perhaps, for a major movie critic to grouse about product placement in a major motion picture and deem such an action a "sell out." But when a business writer does so, it kind of makes you scratch your head.
Take TIME magazine's Brad Tuttle, whose beat his profile describes as covering "personal finance, travel and parenting, among other topics." In a June 4 piece headlined "Superman the Sell-Out? 'Man of Steel' Has Over 100 Promotional Partners," Tuttle groused about the various promotional tie-ins to the summer blockbuster: