When I last reported on the hilarious musings of the Tribune Company's new chief innovation officer, Lee Abrams, little did I realize that he would provide us with a continuous comedy act of major proportions. His previous observations wandered from looking upon newspapers as the "new rock 'n' roll" to the need for soul all interspersed with quotations from everybody from John Cleese to Carl Jung. Yes, he was good for some bellylaughs but now he has exceeded himself in the inadvertent humor department with a memo to the Tribune staffers that rivals the best of comedy skits. Appropriately, Abrams announces that his job starts on April Fools Day:
...I start April 1st but I've been pretty engaged from afar. Thought I'd share some observations on TV, web and print. Small stuff, "think pieces" more than anything...not end alls, but when we re-think and maximize hundreds of little pieces within the framework of bigger pieces and it could be part of the blueprint for something very powerful:












In what seems to be an almost comical
With many newspapers in a state of free-fall as far as their readership numbers go, it is interesting as well as entertaining to watch how they attempt to combat that situation. In the case of some such as my hometown newspaper, the Fort Lauderdale Sun-Sentinel, the effort to adjust to the new realities of the Web is both awkward as well as laughable. As I pointed out in an earlier NewsBusters 


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