Hubris was indeed revealed in the ABC interview with Sarah Palin, and it wasn't coming from Sarah Palin, but Charlie Gibson. But there was more than Charlie's sneering condescending tone, looking down over the rim of his glasses like some snobby intellectual that bothered me. Twisting her words into a fabrication feeding the fear of theocracy was utterly insulting. It was especially insulting to claim that these were her "exact words" after being challenged on it. Watch this video excerpt from the interview to see the exchange.
GIBSON: You said recently, in your old church, “Our national leaders are sending U.S. soldiers on a task that is from God.” Are we fighting a holy war?
PALIN: You know, I don’t know if that was my exact quote.
GIBSON: Exact words.
PALIN: But the reference there is a repeat of Abraham Lincoln’s words when he said — first, he suggested never presume to know what God’s will is, and I would never presume to know God’s will or to speak God’s words.
On CNN's American Morning today, White House correspondent Suzanne Malveaux reported on Barack Obama's campaigning in Virginia. Afterwards, anchor Kiran Chetry had a question:
CHETRY: All right. And Suzanne, what's on tap for the campaign today? And please tell me it's not lipstick again.
MALVEAUX: Let's hope not. He's going to be in Norfolk, Virginia. That is in southeast Virginia, and it's home to the world's largest Naval base. It's one of the most competitive areas that the Democrats and Republicans are fighting over. It's a critical piece of property, piece of land there with folks in Virginia, and they want those voters.
All three network news anchors appeared together on each of the morning shows on Thursday and blithely dismissed the notion that members of the media have shown bias and sexist attitudes in response to Sarah Palin's nomination for vice president. "World News" host Charles Gibson, who visited along with NBC's Brian Williams and CBS's Katie Couric, told "Today" host Meredith Vieira that the role of a journalist is "to raise these questions." "It's not based on politics. It is simply- those are the questions you ask," he touted.
"CBS Evening News" anchor Katie Couric acted as though the entire concept baffled her. "...But when you think of media these days, I mean, what does that mean exactly," she wondered. Placing blame on bloggers, she added, "In this case, it now means thousands and thousands of internet bloggers, partisan reporters and so I think you can't paint the media with a, with a broad brush."
Last Saturday night, in multiple stories on all three broadcast network evening shows about Barack Obama's VP pick, Senator Joe Biden was never described as a liberal. Friday night, however, CBS and NBC accurately tagged John McCain's selection, Alaska Governor Sarah Palin, as “reliably conservative” or a “solid conservative” -- and that's not counting references to how she will shore up support for McCain amongst conservatives. On ABC's World News, for instance, David Wright reported: “The McCain campaign also hopes Palin can excite conservatives given her life-long support for gun rights and her opposition to abortion rights.” Listing the pros and cons to the pick, CBS's Jeff Greenfield made “delights the right” a plus. NBC's Kelly O'Donnell combined a label with Palin's potential to help McCain: “Palin is a social conservative, against abortion and for gun rights, who could energize the party's base.”
On the CBS Evening News, Bob Schieffer dubbed Palin “John McCain Jr.” since she's “somebody who is willing to take on her own party.” Anchor Katie Couric interjected: “But with conservative principles,” to which Schieffer affirmed: “Yeah, with conservative principles.” Two other straight-forward labels applied to Palin on the Friday night, August 29 newscasts:
Chip Reid on CBS: “On most issues, she is reliably conservative, agreeing with McCain on the need to cut taxes and slash spending.” He also described her as “a fierce opponent of abortion.”
John Larson, from Anchorage, on the NBC Nightly News: “Governor Palin is a solid conservative, firmly supporting gun rights and strongly opposing abortion.”
The second quarter Gross Domestic Product (GDP) was revised upward Thursday by the Commerce Department from the initially estimated 1.9 percent to a robust 3.3 percent, but neither the CBS Evening News nor NBC Nightly News mentioned the good news, while on ABC's World News anchor Charles Gibson, at Invesco Field, allocated 13 seconds to what he considered “surprisingly strong” economic news:
Other news, a surprisingly strong reading on the economy. The Gross Domestic Product grew at a rate of 3.3 percent in the second quarter, helped by those government stimulus checks and a jump in exports because the dollar is so weak.
NBC News veteran Tom Brokaw, however, was still presuming economic disaster hours after the new GDP number was released in the morning. Just past 2 PM MDT/4PM EDT on MSNBC, Brokaw asserted from Denver:
Beyond this arena, and this city, the American people are facing some of the greatest problems that they have faced, certainly in our lifetimes. Financial crisis, greatest since the Depression; energy crisis; two wars in two different countries; the Russian bear is crashing around in the woods again.
Paying tribute to Hillary Clinton hours before her address to the Democratic National Convention, on Tuesday night CBS Evening News anchor Katie Couric delivered a nearly five-minute-long review of Senator Clinton's campaign and why it came up short, though Couric ended on a laudatory note: “She did leave her mark in the history books.” Following a soundbite from former Clinton campaign operative Geoffrey Garin touting how “for the next woman who runs for President, they don't have to wonder what the model looks like. The model looks like Hillary Clinton,” Couric trumpeted: “And the party platform, where for the first time, the issue of sexism in America is raised.”
Over on the NBC Nightly News, sitting with NBC political director Chuck Todd inside the Pepsi Center to preview the upcoming speech, anchor Brian Williams rued:
And I assume she's going to talk about that glass ceiling, i.e., a woman President of these United States, which begs the question as we listen to her tonight, if not her, who and when?
While the national media fret over whether or not there will be unity in the Democratic Party and gush over Monday night’s speeches by Senator Ted Kennedy and Michelle Obama, pro-lifers are out in Denver, Colorado, protesting and working hard to get their message across. Of course, it would be easier to get their message out if the national media paid attention to their protests.
None of the big three broadcast network morning shows -- ABC’s "Good Morning America," NBC’s "Today" and CBS’s "Early Show" -- reported on these protests. Of course, this should come as no surprise. The broadcast networks also ignored this year’s March for Life as well as the 35th anniversary of the Supreme Court’s Roe v. Wade ruling.
In contrast, all three of the network evening news broadcasts reported on the anti-war protests on the fifth anniversary of the start of the war in Iraq. Moreover, these reports all aired within the first ten minutes of each program.
When Sen. John Kerry arrived in Boston for the last Democratic convention, the TV news stars thought they’d died and gone to political heaven. Dan Rather said Kerry’s speech drove the crowd in Boston into “a three-thousand-gallon attack about every three minutes,” and Newsweek’s Jon Meacham was comparing Kerry to Abraham Lincoln on MSNBC. If media liberals can get that excited over Kerry, viewers may have to worry about the anchors lapsing into diabetic comas over Barack Obama’s ascension convention in Denver.
It’s easy to forget just how “tick tight,” as Rather once put it, the primary race was between Obama and Hillary Clinton. It ended up with a vote gap of just one tenth of a percentage point. The real difference-maker in the 2008 race was the Obama favoritism of the national media, led by the television networks. It was his margin of victory.
Four years ago when Democratic presidential candidate John Kerry made his “I actually did vote for the $87 billion before I voted against it” remark, the CBS Evening News instead ran a soundbite of Kerry promising “we're going to build an army of truth-tellers” as it took the newscast six months (!) to finally air the vote for/voted against clip and the NBC Nightly News didn't play it for nine days. Yet on Thursday night, both newscasts led with what NBC's Lee Cowan declared is “John McCain's personal housing crisis.”
ABC, which in 2004 aired Kerry's comment a day later when Dick Cheney raised it, didn't lead Thursday with McCain's failure Wednesday to say how many homes he and his wife own, but devoted a full story-plus to it with Jake Tapper deciding “it could be a seminal moment” in the campaign before George Stephanopoulos relayed how the Obama camp thinks “this is one of those metaphorical moments.” He recalled 1992, “when it seemed like President Bush didn't know what a supermarket scanner was.”
Fill-in CBS anchor Maggie Rodriguez led: “John McCain couldn't answer a question most Americans would find simple, how many homes do you own?” NBC's Brian Williams, back in Manhattan from Beijing, opened with how though “reporters are busy chasing down all available clues” on Obama's VP pick:
This was not the biggest political story of the day. That came from John McCain in response to a question about how many houses he owns. He didn't answer. The actual answer is a sizable number.
Perhaps it's the pied piper effect, but when Democratic presidential nominee Sen. Barack Obama speaks, the media follow right along in lockstep.
The word "disaster" can invoke images of the aftermath of hurricanes, tornados or tsunamis. But, on the campaign trail where there are political points to be scored - it's one quarter of a slight economic contraction followed up by two quarters of shallow economic growth, according to Obama.
"Then he started running ads saying oh, Obama's just going to raise your taxes and he'll lead to an economic disaster," Obama told his campaign audience. "Mr. McCain, let me explain to you, the economic disaster is happening right now. Maybe you haven't noticed."
When is an increase in consumer confidence bad news? When ABC reports it.
Network anchor George Stephanopoulos led off the news cast with this gloom-and-doom teaser: "Terrible Tuesday. Inflation surges. Stocks dive. And consumer confidence nears a record low."
But Stephanopoulos left out a key detail: consumer confidence increased according to the network's own measure. "U.S. overall consumer confidence rose last week, according to an ABC News/Washington Post poll released Tuesday," the August 19 Dow Jones Newswires reported. ABC never mentioned that in its report.
The Media Research Center has just released a comprehensive study of the broadcast networks coverage of Barack Obama since he arrived on the national stage just four years ago. The bottom line: TV reporters adored Obama, and the celebratory coverage of the “rock star” candidate provided him with a huge advantage and almost certainly the margin of victory in the extremely close Democratic race. The Washington Post’s Howard Kurtz has an item about our study posted here.
We looked at 1,365 network news stories from the ABC, CBS and NBC evening newscasts through Clinton’s exit from the Democratic race in early June. Here are the key findings:
CBS and NBC led Tuesday night with speculation over the VP picks, but moved quickly, without citing any proof of John McCain's supposed scurrilous attack on Barack Obama's patriotism, to Obama condemning McCain for questioning his patriotism.
“Patriot games,” CBS Evening News anchor Harry Smith teased, “Barack Obama fights back.” Viewers then heard a clip of Obama before the VFW: “I will let no one question my love of this country.” Reporter Dean Reynolds described how “Obama is pivoting toward a more combative style, rebuking the Republicans for habitually turning differences over policy into questions about patriotism, a habit he said John McCain has readily embraced.” CBS ran two Obama soundbites, yet on Monday, when McCain addressed the VFW, CBS didn't show a second of him. Reynolds soon asserted that McCain and Republicans “had the stage to themselves last week while Obama vacationed.” Certainly not on the CBS Evening News which spent the week puffing Obama.
On the NBC Nightly News, Andrea Mitchell touted how “Obama strongly defended his patriotism today to veterans, the same group that heard John McCain attack him yesterday,” and relayed how Obama's “hearing a lot of messages from all across the country that he has not been tough enough. He has to go after John McCain, he's got to be more aggressive.”
John McCain finally received some positive coverage Friday night from the broadcast networks as Barack Obama's vacation ended -- a couple of sentences on ABC and CBS about how he raised $27 million in July, the most ever. Then those newscasts, and NBC's, ran full stories trumpeting evangelist Rick Warren's Saturday “Civil Forum on the Presidency” featuring McCain and Obama, with CBS and NBC stressing his rejection of past narrow conservative interests as both pegged their stories to conservative push back against the fear McCain will pick a “pro-choice” VP. Taking up McCain's consideration of Tom Ridge, CBS's Bob Schieffer asserted “religious conservatives...just went nuts.” NBC's Andrea Mitchell contrasted McCain's “rocky relationship with the religious right” with how Obama is “reaching out by softening the party's platform on abortion.”
On Warren, CBS reporter Ben Tracy trumpeted “Warren's attempt to redefine evangelicals by breaking with the politics of the past” and how Warren “doesn't want to talk about just abortion and gay marriage, but also poverty and disease.” NBC's Mitchell recalled that in 2004, 80 percent of evangelicals “voted for George Bush over John Kerry,” but “this year they could be less predictably Republican” and “that's because Rick Warren says many younger evangelicals define social issues broadly -- to include global warming, human rights, poverty, not just abortion.” She then featured a soundbite from Warren:
I call myself whole life, which means I don't just believe in that little girl before she's born but I believe that it's important to care about after she's born, whether she's poor, whether she's educated.
Maybe it was a stab by Charles Gibson to provide a national group therapy session for his 8 million viewers, but the ABC "World News" anchor aggressively questioned ExxonMobil CEO Rex Tillerson on the August 14 broadcast for "obscene" profits and asked him to "justify" the company's success.
"As we said earlier, Rex Tillerson - who is the board chair and CEO of ExxonMobil, doesn't talk often to the press," Gibson said. "His company has reported remarkable profits in the first half of this year. The high price of gas brought ExxonMobil close to $22 billion in profit - in profit - for the first half of this year. I asked him how he justifies that amount, that some see as obscene."
But Tillerson explained to Gibson it was the nature of a large business that performs an incredible amount of transactions.
For the third weekday as Barack Obama vacations in Hawaii, John McCain on the campaign trail received more hostile coverage from the broadcast network evening newscasts -- to the extent they bothered to cover the presidential campaign. In a full story on CBS, Dean Reynolds recalled how McCain promised “to conduct a respectful campaign,” but citing McCain's celebrity ad, charged “now it frequently seems respect takes a backseat to ridicule.”
NBC, which also didn't touch the campaign on Monday or Tuesday, ignored it again Wednesday, though in a story on TV ads during the Olympics Chris Jansing asserted the Obama ads deliver “optimism and hope” while McCain's have a “more negative tone.” For the first time this week, ABC skipped the campaign, but anchor Charles Gibson raised Obama's “windfall profits” proposal with Exxon Mobil's chief: “When the public sees the kind of profits that the oil companies are making, isn't it fair that they wonder, 'why not?'”
Just as on Monday night, Barack Obama vacationing in Hawaii while John McCain remains on the campaign trail (he held a town meeting in York, Pennsylvania), failed to change the media dynamic of greater and better coverage for Obama. CBS on Tuesday night gave equal time to comments from both candidates on Russia's invasion of Georgia before Jeff Greenfield, echoing ABC the night before, twisted news -- that a top Clinton campaign operative recommended attacking Obama as less than genuinely American -- into reprimanding McCain for supposedly following that strategy. Meanwhile, ABC pegged its campaign story to how “former Congressman Jim Leach, a respected Republican from Iowa, threw his support behind Barack Obama today.”
Over video of Obama in Kailua, Couric relayed how “Barack Obama, vacationing in Hawaii, put out a statement repeating his call for Russia to stop its attacks.” Greenfield recited how chief Clinton strategist Mark Penn “wrote, quote: 'I cannot imagine America electing a President during a time of war who is not at his center fundamentally American in his thinking and in his values'” As video played of parts of two McCain ads, including the one with Paris Hilton which Couric last month denounced as “infamous,” Greenfield asserted:
To look now at some of John McCain's TV and Web ads, it is almost as if his campaign is following Penn's outsider strategy to the letter. For instance, the constant reference to Obama as a celebrity.
So much for John McCain's hope that remaining on the campaign trail this week while Barack Obama vacations in Hawaii would lead to more or friendlier coverage. At least not on Monday night when Katie Couric highlighted how “Obama put out a tongue in cheek response to Senator McCain's celebrity ad” and she helpfully pointed out: “The ad also features six different shots of Senator McCain next to President Bush.” Later, CBS allocated more than three minutes to a “CBS News Exclusive” interview and profile by Couric of “Barack Obama's brain,” Valerie Jarrett, who “just may be the most powerful woman in Chicago besides Oprah.”
ABC centered an entire piece around revelations Hillary Clinton campaign operatives planned to “question Obama's authenticity as an American. She rejected that strategy,” yet ABC managed to twist the story into Obama victimization as anchor Charles Gibson fretted: “There are indications that John McCain may be adopting it now.”
Reporter Jake Tapper warned “some say that John McCain has tried to subtly portray Obama as not quite American enough, playing up Obama’s popularity abroad.” The proof? This from McCain at a South Dakota motorcycle rally last week: “Not long ago, a couple of hundred thousand Berliners made a lot of noise for my opponent. I'll take the roar of 50,000 Harleys any day!” Tapper moved on to how McCain's ad narrator saying “John McCain: The American President Americans have been waiting for” is “a line many saw as implying something not American about Obama.” Tapper ominously concluded:
ABC News has learned that an independent conservative group has been filming in Indonesia where Obama spent a few years during his childhood. So even if Senator McCain does not draw attention to that unusual quality of Obama’s youth, someone will.
But those poll numbers gave way to more media spin in an ABC "World News Saturday" report August 9.
"After years of debate over the reality of global warming, 80 percent of those polled now say they accept it as fact," anchor Bill Weir reported. "Seventy-three percent say it is a threat to today's children and 63 percent believe people and industry are to blame.
ABC correspondent Gigi Stone’s report on Friday’s World News lined up two liberal women against a pro-life pharmacist in a segment on the controversy over whether pharmacists have the right to refuse to fill prescriptions for contraception. She later reported in a condescending tone about how the family of the pharmacist has nine children [see video at right; audio available here].
Stone introduced the first woman, Megan Kelly, as a "married mother." Several years ago, as Stone described, Kelly "tried to fill her monthly birth control pills [when] a pharmacist refused."
In her sound bite, Kelly explained her reaction to this refusal: "It's very, very shocking and very unsettling and one of those moments where, you know, as like a female, you're not sure if you want to cry, if you want to get really mad."
Trumpeting the “major endorsement” from John Edwards for Barack Obama, the day after Obama was trounced by 40 points in West Virginia all three broadcast network evening newscasts led Wednesday night with the “dramatic” announcement of the “political prize” that gives Obama a “major boost.” Katie Couric returned at the end of the 6:30 PM EST CBS Evening News feed to reiterate “our top story tonight” as she effused over live video of Edwards speaking at the rally: “John Edwards endorses Barack Obama, saying he's one man who knows in his heart that it's time to create one America, not two.”
ABC was so excited that its 6:30 PM feed of World News went live at about 6:40 PM to Grand Rapids, Michigan for 90 seconds of Obama introducing Edwards, compete with a Bruce Spingsteen song as Edwards bounded on stage. Gibson then acknowledged:
Timed for maximum exposure, timed to coincide with the evening newscasts, timed to give Barack Obama a needed boost after his bad defeat yesterday in West Virginia. George Stephanopoulos, this is the kind of publicity that you can't buy.
Indeed, no need to pay for it when ABC News is eager to give it to you for free.
Detroit Mayor Kwame Kilpatrick is hardly reticent about touting himself as a Democrat. After all, he's the Vice President of the National Conference of Democratic Mayors and in January was re-elected its representative to the Democratic National Committee. But in ABC and NBC news stories Thursday night about how a Michigan judge ordered him to jail immediately for violating his bond, neither identified him as a Democrat (verbally or on screen) -- not even in a full two-minute NBC story. On CBS, fill-in anchor Russ Mitchell didn't mention Kilpatrick's party in three teases/plugs for the upcoming story, nor in the introduction to it, but two-thirds into his report, Dean Reynolds, who in a March story failed to ID Kilpatrick, referenced: “Once a rising star in Democratic Party politics...”
Making that same “rising star” point, from a smoggy (or foggy?) Beijing, NBC anchor Brian Williams managed to avoid mentioning Kilpatrick's party affiliation:
Mayor Kwame Kilpatrick was once viewed as a rising political star in the United States. Tonight he has fallen pretty far from those early lofty and glowing predictions...
Two of the cable news networks were no more accurate. Filling in on MSNBC's Hardball, Mike Barnicle avoided Kilpatrick's party in a brief item on news of his jailing while on CNN's The Situation Room anchor Wolf Blitzer did not note Kilpatrick's Democratic affiliation in several updates and plugs and, in a full story in the 5PM EDT hour, the MRC's Matthew Balan noticed, Mary Snow failed to verbally name Kilpatrick's party in her piece.The only hint came in this chyron at the bottom of the screen for barely three seconds: "MAYOR KWAME KILPATRICK (D) DETROIT."
On Friday, NewsBusters wondered how much attention media would pay to the Republican revolt that occurred after Speaker Pelosi adjourned the House for a five week vacation without allowing a vote on offshore oil drilling.
It turns out that if you rely on the evening news programs of the three broadcast networks, you didn't hear about this extraordinary event at all (photo courtesy AP).
And, if you're one of the few people that still reads newspapers, the one thrown on your driveway Saturday morning likely also ignored this story, or buried it well off the front page.
Conceivably the worst of the network offenders was the "NBC Nightly News" which actually addressed the fact that Congress adjourned without a vote on drilling, but completely ignored the GOP revolt that ensued afterwards (from closed captioning):
A night after ABC's World News and the NBC Nightly News didn't air a word about the Gross Domestic Product (GDP) doubling to 1.9 percent in the second quarter, up from 0.9 percent in the first, the two evening newscasts found newsworthy a rise in the unemployment rate, with NBC using the increase to segue to a story on how “a growing number of Americans are...being downsized from full-time work to part-time.” Fill-in ABC anchor David Muir announced:
We're going to turn this evening now to the unemployment report out today which shows a new flurry of pink slips in July. Employers cut 51,000 jobs last month, as the unemployment rate rose to 5.7 percent. This marks the seventh month in a row with job losses.
NBC anchor Brian Williams, with “Hard Times” on screen, reported:
On the jobs front, the employers cut their payrolls for the seventh straight month in July, total of 51,000 jobs were shed just last month, bringing the total for the year so far to almost half a million. Unemployment rate jumped two-tenths of a percent to 5.7, that's now a four-year high. A growing number of Americans are struggling on the job front even though they're not unemployed. Instead, they're being downsized from full-time work to part-time. That report from NBC's Rehema Ellis.
Not surprisingly given the past pattern, of the broadcast networks evening newscasts on Thursday, only ABC's World News devoted a full story to the fewest Americans killed in Iraq in any month since the war began. CBS and NBC gave the great news a few seconds before pivoting to full stories on the rise of female suicide bombers and the sexual assault problem in the military. ABC anchor Charles Gibson hailed:
[A] statistic out of Iraq today that is remarkable: Six Americans were killed in combat in the entire month of July. That's the lowest number since the war began. That compares to the 66 combat deaths in July of last year.
From Iraq, reporter Terry McCarthy proceeded to convey how “U.S. troops on the ground don't follow statistics. They follow their gut. And these days, that tells them things are getting better.” McCarthy pointed to how an Army Sergeant, seven months into his second tour, “hasn't fired his weapon once on patrol” and then McCarthy credited the surge: “The turning point was the surge, which began 18 months ago. Three months in, U.S. fatalities peaked at 119. Since then, violence has declined steeply.”
Second quarter Gross Domestic Product (GDP) doubled to 1.9 percent, up from 0.9 percent in the first quarter, the Commerce Department announced Thursday morning as consumer spending rose 1.5 percent in the quarter ending June 30, up from 0.9 percent in the first quarter, and U.S. exports soared 9.2 percent, way up from 5.1 percent in the first three months of 2008.
Yet the CBS Evening News centered a story around “disappointing” news about the supposedly “struggling economy” (with that on screen) -- while ABC and NBC, which on April 30 led with full stories on the news of a 0.6 percent (since revised to 0.9) first quarter GDP, didn't utter a syllable Thursday night about the big GDP jump. On the last day of April, ABC's Betsy Stark declared the economy had “flat lined” and NBC anchor Brian Williams warned “it's getting rough out there” as the new GDP number “stops just short of the official declaration of a recession.” Thursday night, however, ABC's World News and NBC Nightly News made time for full stories on outrage over ExxonMobil earning “the largest profit ever made by a U.S. company.” The “oil industry says it is not out of line, but some motorists feel otherwise.”
CBS anchor Katie Couric, picking up on the 4th quarter 2007 GDP revision from 0.6 percent to a minus 0.2, stressed how “the government now says the economy was receding, not growing, in the final quarter of last year” though “it picked up a bit in the first quarter of this year.” She then twisted the fresh news of a 1.9 percent jump into a negative:
But look at this: In the second quarter, when all those rebate checks were supposed to stimulate the economy, it grew less than two percent. Jeff Glor has more about the disappointing numbers.
The McCain campaign's new television ad comparing Barack Obama to shallow celebrities such as Britney Spears and Paris Hilton so upset the network news operations that they all ran full stories, with ABC and NBC leading with the “attack ad.” Though all tried to frame their stories as balanced looks at attacks against each other by both campaigns, it was the McCain ad which prompted the stories, the language used painted McCain as the aggressor and Obama as the victim fighting back (“responded,” “fired back” and “hitting back”) and two of the stories featured condemnations of the McCain ad as “childish” or “juvenile.”
ABC anchor Charles Gibson teased: “Tonight, McCain says Obama is all star power and no substance. Obama says McCain is using scare tactics. It's getting nasty. And it's only July.” Reporter David Wright, who relayed how “Obama told an audience in Missouri the Republicans are just trying to scare voters,” concluded with how “it's getting ugly early, and some Republicans are expressing concern about McCain's tone, in particular one former McCain aide calling the new celebrity ad 'childish.'” (That would be John Weaver.)
On CBS, which put “Attack Ad” on screen, Katie Couric asserted: “John McCain sharpened his attack against Barack Obama, trying to turn his popularity against him. And late today, Obama fired back.” For an expert assessment, Chip Reid went to the Politico's David Markwho declared that the McCain ad “seems a little juvenile.”
So the Big 3 networks sent their evening news anchors on the road to follow Barack Obama around last week on his Excellent Overseas Adventure.
If the nets' managements harbored any hopes that doing so might significantly increase their overall audience, or meaningfully increase the number of viewers in the key 25-54 demographic, those hopes were dashed when last week's ratings were released Tuesday (Source for all ratings info in this post - Media Bistro Newser: July 21, 2008; July 14, 2008; July 23, 2007; July 16, 2007):
The ABC, CBS and NBC evening shows on Tuesday night properly identified indicted Senator Ted Stevens as a Republican -- though not very creatively as they all employed the identical language in describing Stevens as “the longest-serving Republican in the U.S. Senate” -- but they weren't so eager to name the party of Democrats in trouble in recent years.
ABC anchor Charles Gibson teased World News: “Indicted. The longest-serving Republican in the U.S. Senate is charged with lying about a quarter million dollars' worth of gifts and renovations for his home.” Setting up the story from Jake Tapper, with “(R)” in an on-screen graphic, Gibson repeated his “the longest-serving Republican in the Senate” line.
CBS's Katie Couric referred to Stevens as “a senior Republican” before reporter Jim Axelrod recited “the longest-serving Republican Senator ever” mantra. On NBC, anchor Brian Williams announced: “Tonight, Senator Ted Stevens, the longest-serving Republican in U.S. Senate history is under federal indictment.”