One sure sign the media are taking global warming alarmism too far is when fellow press members begin eviscerating green reporting.

Such was the case Monday when TV and radio writer Tom Jicha published a scathing review of NBC's "Green is Universal" campaign.

Rather than focus on the inanity of the cause - which Jicha did eventually address - the piece began by illustrating the delicious hypocrisy inherent in a major television network pretending to be environmentally friendly (emphasis added throughout, h/t NB reader Stu):

Environmentalists are targeting kids and using deception to get their message out. Anthropogenic global warming evangelists and wildlife filmmakers, Sarah Robertson and Adam Ravetch, made the upcoming live action “Arctic Tale” because as Robertson told the LA Times, "Global warming to a lot of people is statistics...What we wanted to do was put a face on climate change."

OK, so there's the goal, now how to accomplish it? Adults ask all of those pesky questions, but children's minds are easier to mold and manipulate. During the credits, the filmmakers came right out and showed their cards, using kids to shill for AGW and convince their parents to change their evil habits.

The expected tugging of emotions was turned into a shell game by the way the movie was created. “Arctic Tale” is sold to the public as a heartwarming movie that follows a polar bear and a walrus through their first eight years of life. The problem is, they're not real, and the alarming story about their environment was crafted by scriptwriters (emphasis mine throughout):