Advertising

By Kristine Marsh | June 22, 2015 | 12:28 PM EDT

In a bizarre move, Angel Soft toilet paper ran an ad this past Sunday wishing moms a “Happy Father’s Day.” The ad featured men and women telling their stories, through tears, of how their moms had to be “both parents” while raising their family by themselves.

It’s hard to fault the sweet stories told in the commercial of single moms raising their kids, but surely this ad could’ve been run on Mother’s Day?

By Kristine Marsh | June 16, 2015 | 1:57 PM EDT

What does yogurt have to do with gay sex? I don’t know but Chobani wants you to make the association. With the mania over all things LGBT in the media, advertisers have begun making more commercials portraying same-sex couples and families. Chobani Yogurt just put out a new ad that some would say pushes the envelope in appropriateness.

By Tom Blumer | April 24, 2015 | 2:36 PM EDT

Rush Limbaugh posted an interesting pair of questions at his web site yesterday: "How can CNN still be on the air with no audience? How can MSNBC have been on the air with no audience? In the old days, they're gone, kaput. Something else is tried. But they stay. And they double down on what they're doing that's losing audience."

A large part of the answer, as I noted on March 30, is that those two networks apparently have suffered very little financially as they have lost audience. That's because, as is apparently the case with most of the major cable channels, their primary source of revenue comes from "subscriptions," also referred to as "carriage fees" or "license fee revenues." In plain English, cable channels get paid a great deal of money even if nobody watches them, and don't benefit as much as would be expected when their audience grows.

By Ken Shepherd | April 23, 2015 | 4:12 PM EDT

This Friday, April 24, will mark 100 years since the beginning of the Armenian genocide at the hands of the Ottoman government in what is present-day Turkey. The Washington Post apparently saw it a fitting occasion to accept a full-page A-section advertisement by an organization which essentially denies the holocaust of millions of Armenians by the Turks.

By Matthew Philbin | February 10, 2015 | 11:24 AM EST

Funny ads are great, but BMW’s new one is playing for the wrong kind of yucks. In the new spot for the company’s X5 SUV viewers don’t learn much about the car, but they learn more than they want to about Granny’s sex life.

By Mark Finkelstein | October 24, 2014 | 9:16 PM EDT

"Well, it is Friday night."  That was Al Sharpton's sheepish way of excusing the not-suitable-for-network-TV line that a guest had just uttered on this evening's Politics Nation.  Australian satirist Josh Zepps' zinger came during a discussion of a video ad in which young girls drop repeated f-bombs, supposedly in furtherance of feminism.

The ad was produced by a clothing company trying to cash in with t-shirts bearing PC messages against sexism and racism.  Zinged Zepps: "I'm offended by the shamelessness of the cheap ploy of the people that got them to do it  . . . There's something about this company that rubs me the wrong way. They sell t-shirts for men that say 'This is What a Feminist Looks Like.'" Read the racy rest of Zepps' comment after the jump.

By Tom Johnson | October 15, 2014 | 9:52 PM EDT

The Esquire blogger claims that right-wingers don’t believe in small government, but rather in grabbing all the publicly funded goodies they can.

By Mark Finkelstein | October 14, 2014 | 9:31 PM EDT

As we reported here on NewsBusters, during a recent Morning Joe appearance Chuck Todd twice said that Dem candidate for senator from Kentucky Alison Lundergan Grimes "disqualified herself" for refusing to say whether she voted for Barack Obama for president.

On  Chris Hayes' MSNBC show tonight, Todd said he was "sick to his stomach" when he saw that his comment had been used in an ad for Mitch McConnell.  But interestingly, instead of blaming the McConnell campaign, Todd tagged Grimes, saying she had "invited this on herself" by her refusal to answer the simple question.

By Tim Graham | February 14, 2014 | 8:24 AM EST

NPR is branding itself for Valentine's Day with social-media Valentine's Day messages. After some seriously lame puns with names of NPR personalities, the most liberal-friendly one states "Make my world more just, verdant, and peaceful."

For NPR regulars, this is a wisecrack about the "underwriting announcement" of the leftist John D. and Catherine T. McArthur Foundation, where the announcer says on a very regular basis they are "committed to building a more just, verdant, and peaceful world" at macfound.org.

By Tim Graham | January 2, 2014 | 1:51 PM EST

Ana Radelat at Advertising Age magazine revealed that in the year after the mass shooting at Sandy Hook Elementary School, gun-control groups spent $14.1 million on TV advertising, compared to just $1.9 million by gun-rights organizations – a 7-to-1 advantage.

Radelat added that the National Rifle Association spent $6.2 million on lobbying, which “may have been the better tactic – especially in a quiet election year.” Gun-control bills failed to pass Congress.

By Tim Graham | November 27, 2013 | 2:53 PM EST

NB reader Gary Hall reports "It's not unusual to see a fake wrap front page at the LAT's - that's a full page ad that you peel off an throw away. Sometimes it's a half page that's wrapped around."  (Washington Post readers often have a sticker advertisement pasted on the front page.)

But Wednesday's Los Angeles Times is dominated by an ad for the Disney cartoon movie "Frozen." This is the first time Gary remembers seeing this kind of promotion. (Visual here.)

By Kristine Marsh | October 22, 2013 | 2:17 PM EDT

Pepsi and pop stars don’t mix, according to one food police group.

The D.C.-based Center for Science in the Public Interest (CSPI) ran a full page “open letter” in Variety, telling pop singer Katy Perry to stop her work with Pepsi, on account of her influencing young fans. CSPI warned Perry that, “Soda companies are using you and other celebrities.” The letter then bashed her for not caring about her fans. ‘‘Drink Pepsi and you can be cool like Katy Perry’ is the takeaway message for your young fans. ‘Live for now’ – and worry about the health consequences later.” The letter ended by urging her not to “exploit that popularity by marketing a product that causes disease in your fans.”