An iPhone variation of NB?

Recently I got myself a new toy (ladies: while girls may outgrow the toy stage, boys NEVER do!!!) of late in the form of an iPhone.  The thing is now loaded with tons of music and custom-crafted ringtones derived from some of those songs.  It is truly a wonderful device.  But enough of that...

Anyways, I have noticed that various websites are configured to switch to an iPhone-friendly screen once you hit them with an iPhone.  For instance, I hit cbc.ca on the iPhone and the webpage presented to me was an iPhone-configured page found at http://www.cbc.ca/iphone.  This was merely the first website I ran across that has this feature; there are a few others I have run into. 

My question is, though I understand completely that NB and the MRC aren't exactly mints, is there a possibility of NB, or for that matter, the MRC (and its other affiliated websites), setting up webpages that are configured for the iPhone?  It might be pricey/tricky/both, but hey, anything to reach the maximum possible audience, right?