Remember the J. Crew pink toenail controversy? MRC’s Culture and Media Institute started a firestorm of controversy last spring by drawing attention to an ad in which Jenna Lyons, J. Crew president and creative director, was painting her son’s toenails pink.
The caption in that ad read: “Lucky for me, I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”
On April 8, MRC’s Culture and Media Institute started a debate when it called attention to an e-mail ad from J Crew that featured a mother painting her young son’s toenails pink. The story gained national attention on radio, TV and the web. And now it’s made “The Daily Show.”
J.CREW, a popular preppy woman’s clothing brand and favorite affordable line of first lady Michelle Obama, is targeting a new demographic -- mothers of gender-confused young boys. At least, that’s the impression given by a new marketing piece that features blatant propaganda celebrating transgendered children.
An email sent to customers on Tuesday, April 5th contained a promotion for free shipping if the customer spends $150 or more. The email also contained a feature called “Jenna’s favorites,” highlighting special selections by J.CREW designer Jenna Lyons. Jenna selected a striped long-sleeve t-shirt, and hot pink nail polish by Essie, modeled by her young son.