The fast food restaurant had added a new item to their breakfast menu, Cinnamon Sugar Biscuit Holes. But Hardees found it a “challenge” to name its new product so they enlisted the help of their patrons. While the search continues Hardees released an ad in which consumers were asked to name the product after tasting it. The ad features many of them – and the paid pitchman – offering inappropriate alternative names for Biscuit Holes.
The tasters came up with “Goody Balls,” “Creamy Sweet Holes,” “Cinna-Nuts,” “Hole Munchers,” “A-Holes, “Tasty Nuts,” “Melting Holes,” and “Frosty Dippers,” were all suggestions given. One passing women said “Sweetballs” and the Hardees’ representative told her to “eat with her mouth open.” Other suggestions included, “Dingleballs,” “PuffyNuts” “Iced B-Holes.” [Insert loud groan.]
But the Hardees’ pitchman himself had the most offensive name: “Biscuit-icles.” With the donuts placed between his fingers, he announced his great idea to a passerby, who looked rather confused. The voice over then stated, “They sound so wrong, but taste so right.” Even if the biscuit holes are tasty, Hardees could come up with a name that isn’t “so wrong.”
Taking note of the ad on its site, Entertainment Weekly’s Tanner Stransky wrote, “Am I really supposed to be enticed to buy Biscuit Holes simply because they have a disgusting name?”
Still, consumers are lucky. Brad Haley, Hardee’s executive vice president of marketing, stated, “But there were many other suggestions that were very funny. Unfortunately, I can’t repeat them here.” More funny than “Biscuit-icles?”
Produced by Mendelsohn Zien Advertising, the commercial is aimed at online media and can be viewed on Hardee’s Facebook page and its’ Youtube channel. The company “will also launch a comprehensive synergistic mobile campaign complete with a mobile site developed by iLoop Mobile.”
Fortunately Hardees has a created a separate website where patrons may submit their own ideas for the Biscuit Holes entitled Name Our Holes. One suggestion: why not just stick with the name Biscuit Holes? The name describes what the food is. It’s no different than doughnut chains, like Krispy Kreme Doughnuts, calling its’ doughnut holes “Doughnut Holes.” And it’s a lot better than asking for an order of “Biscuit-icles.”
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Oh well...and life marches
June 30, 2009 - 15:46 ET by bigtimerOh well...and life marches on.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
It's a good ad and probably
June 30, 2009 - 16:02 ET by Mitchell BlattIt's a good ad and probably reflective of how everything on Hardee's menu tastes.
If Edison were to invent the light bulb today, the head- lines would read, '200,000 candle makers lose their jobs.'
Mitchell...you're probably
June 30, 2009 - 16:06 ET by bigtimerMitchell...you're probably right...I don't know, haven't been to a Hardee's in years.
Advertizing is sad anymore...all over the place...not just food.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
"What is it with fast food
June 30, 2009 - 15:48 ET by mattm"What is it with fast food chains and off-color advertising?"
Simple, the people in various fields of writing, advertising, public relations, etc. are of the Jr. High bathroom graffiti mentality.
They are products of the amoral, anti-Christian, Darwinian Humanistic philosophy that has been pounded into their skulls from daycare to graduate school.
Advertising for the Unwashed Masses
June 30, 2009 - 16:09 ET by GothampcPlus the fast food chains are targeting advertising to a lower income (liberal speak for uneducated, low class) audience.
You mean....
June 30, 2009 - 16:12 ET by Blondelike the girl in Port St. Lucie who called 911 because they were out of chicken nuggets....like that?
Sorry, I couldn't help myself.
I hope he fails, too.
Happened again in Oregon
June 30, 2009 - 16:26 ET by Another Dead KennedyHappened again in Oregon yesterday. After the 911 op said she wouldn't send a cop, the guy claimed someone was pointing a gun at him. Cops came, arrested the man. Surprise! No gun.
Most likely
June 30, 2009 - 16:44 ET by DragonsbreathThey are shooting for a job in the white house ...
“Less 1984 — More 1776"
Lighten up, Francis. "I
June 30, 2009 - 15:49 ET by fitzfongLighten up, Francis.
"I spent a lot of money on booze, birds and fast cars. The rest I just squandered." -George Best
Is that a Stripes
June 30, 2009 - 23:26 ET by 24enakIs that a Stripes refferance?
Good catch. "I spent a
July 1, 2009 - 00:35 ET by fitzfongGood catch.
"I spent a lot of money on booze, birds and fast cars. The rest I just squandered." -George Best
Um....stoned college kids?
June 30, 2009 - 15:56 ET by BlondeIn G'ville, the Hardees was always the home to the stoners...seems as though nothing has changed.
And we still call the doughnut holes "dog nutts".....I mean, come on!
I hope he fails, too.
Calling them that among
June 30, 2009 - 16:05 ET by motherbeltCalling them that among ones' friends is one thing, that will always happen; but shouldn't we expect a little better from televised ads?
I didn't think it was physically possible, but this both sucks and blows. -Bart Simpson
True....
June 30, 2009 - 16:08 ET by BlondeA little more decorum is called for on the idiot box.
(I was trying to figure out why I shouldn't have called stoners, stoners, LOL).
Maybe they really ought to film the stoners....the results would have to be better than these third rate ad firms the fast foodies have been using. I think they must have outsourced this stuff to Zimbabwe or somesuch.
I hope he fails, too.
It's really hard to raise
June 30, 2009 - 16:12 ET by Radical1979It's really hard to raise kids to speak intelligently with this on television. There was a time when people tried to be more than they were, now we seem to be trying to the lowest we can be.
Sad.
B, don't give them any
June 30, 2009 - 16:14 ET by motherbeltB, don't give them any ideas, LOL!
Do you think the stoners will call the bicuits stones ? ;-)
I didn't think it was physically possible, but this both sucks and blows. -Bart Simpson
Ummm, why would they call
June 30, 2009 - 16:19 ET by JasonCUmmm, why would they call them that?
I don't think so
June 30, 2009 - 16:22 ET by BlondeTht doesn't quite have the cachet of dog nutts, does it (plus it's a play on doughnut).
Why don't they just call them baby biscuits or bite-size biscuits? Serve them with some red eye gravy and call it a day.
I hope he fails, too.
You put that red-eye gravy
June 30, 2009 - 16:27 ET by bigtimerYou put that red-eye gravy on those biscuits...and the stoners would buy all of them.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Are you speaking from
June 30, 2009 - 16:38 ET by Another Dead KennedyAre you speaking from experience, bigtimer? You seem to know an awful lot about what stoners like to eat.
Ive worked around all kinds
June 30, 2009 - 16:45 ET by bigtimerIve worked around all kinds of people over the years KD...so don't worry your peaked little head about it.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
I don't know. My peaked
June 30, 2009 - 16:51 ET by Another Dead KennedyI don't know. My peaked little head is pointing right at a closet stoner, and she's almost slurring her stoned little text.
Troll along little
June 30, 2009 - 17:10 ET by bigtimerTroll along little one.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Here you are again, KDW, causing problems. Big surprise.
June 30, 2009 - 17:07 ET by pahuberI thought you were about debating. Apparently not.
It is quite clear that we find your existence here to be quite trollish and childish.
First you accuse of different personas, then name calling and now here to make more remarks on a different thread.
Why are we not surprised?
Look who finally wants to
June 30, 2009 - 17:15 ET by Another Dead KennedyLook who finally wants to discuss the topic! I think your history of trolling me is perfectly illustrated on both our tracking pages. Anyone is free to see the truth. Now go back to your little tag team with stoner girl up there.
I debunked your accusations last thread with the actual posts.
June 30, 2009 - 17:29 ET by pahuberYou did not respond to them.
It was clear that you did not stay on topic and I pointed that out with your assinine comments... and yes, it is very evident for all to witness.
LOL, Stoners will eat
June 30, 2009 - 23:47 ET by RowaneLOL, Stoners will eat anything that doesn't eat them first, and sneak up on what will.
MoBelt, Great point. I am so sick of the sex in advertising
June 30, 2009 - 16:12 ET by pahuberthat when I see an ad like this I just avoid the establishment as best as I can.
It just pisses me off that they think men are just some sort of giant penis monster wanting to be fed.
We're not "Slouching
June 30, 2009 - 16:03 ET by motherbeltWe're not "Slouching Towards Gomorrah" anymore...we running there full steam ahead.
The race is on to see who can blow through the envelope and get away with it first.
People can't fight every little thing, and so in the words the late Senator Pat Moynihan, in defense we "define deviancy down."
Cal Thomas put it well too, the other day, when he said we live in a "morally exhausted culture."
It's just too hard any more. And this is the result.
I didn't think it was physically possible, but this both sucks and blows. -Bart Simpson
I had to
June 30, 2009 - 16:28 ET by BO STINKSclick pause half way through this plethora of perversion. It is surely amazing what some people think of as humor. So glad that degenerate adolescents are allowed to climb out of their playpens and produce commercials. \sarc off
The great Socio/Economic Experiments of the 20th cent. (communism, socialism, fascism) only killed a few hundred million. Let's give 'em another try! - me
Hardee's
June 30, 2009 - 16:42 ET by kch50428Purveyor of the gastronomical equivalent of pornography.
The old Burger King
June 30, 2009 - 18:30 ET by Kat Outta the BagThe old Burger King "Hold the pickle, hold the lettuce" would have a double entendre to it if it were done today.
They're attempting to scare
June 30, 2009 - 16:50 ET by winston smithThey're attempting to scare up lot's of bad publicity. Good publicity is good. But bad publicity is a good thing too in the new age. If ya can't win 'em over by being good --- then by all means appeal to their worst instincts by being baaaaad! Brittany tried it, Paris indulged, Courtney Love relied on it, Michael Jackson made a living off of it. They all realized that once you're out of the public eye, you're....out. So if you can stay in the game by being controversial or "bad", it's still a good thing. In the end, if all it means is increased stoner and homo traffic at the late-nite drive-thru, it was all worth it (no pun). Now Hardee's can razz McDonald's --- who will no doubt counter with their own tasteless ads in the near future.
tasteless ads to match their tasteless food
June 30, 2009 - 16:58 ET by BlondeWasted calories, really.
Nuff said..
I hope he fails, too.
Funny.
June 30, 2009 - 17:03 ET by someloudthunderIt's a funny ad. Have no qualms. There's worse things in the world than a silly ad for a fast food commercial.
You fools
June 30, 2009 - 17:04 ET by 24enakyou just made their 'distastful' ad relevant and worth it. I haven't seen the ad on tv but seen it here first thanks. As long as people make a fuss about 'distasteful' ads they will continue to make them because any publicity is good publicity.
Hi enak, first I wish to commend you for your first two words.
June 30, 2009 - 17:13 ET by pahuberI thought I was on Scooby Doo and we just captured the bad guy...
'you just made their 'distastful' ad relevant and worth it.'
Please explain to me how by exposing what they are doing NB's made the add 'worth it'.
'As long as people make a fuss about 'distasteful' ads they will continue to make them because any publicity is good publicity.'
Just a question, why the quotes around distastful? Are you indicating that it may anything other?
Why you "Australian" fool!
June 30, 2009 - 17:21 ET by SickofLibsDon't you ever learn?
Apparently, I could if it were not for those meddling kids ; )
June 30, 2009 - 17:32 ET by pahuberIt took me a sec... I got it! lol
NB made the ad worth it
June 30, 2009 - 17:58 ET by dmntd1NB made the ad worth it because it's now been seen by a lot of people that otherwise wouldn't have seen it. Chances are, it's not on the channels the adults tend to watch.
The ad was funny. Very funny. Not suitable for television, but funny all the same. Something I'd expect to see if I rented a toilet/stoner-humor movie (along the lines of the American Pie/Harold and Kumar flicks). And yes, I enjoy those from time to time...
WE THE PEOPLE of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare,
dmntd1
June 30, 2009 - 18:14 ET by pahuber'NB made the ad worth it because it's now been seen by a lot of people
that otherwise wouldn't have seen it. Chances are, it's not on the
channels the adults tend to watch.'
- However, seeing the ad by the vast majority here at NB's does not equate in positive terms for the company itself. Many here may indeed decide on another place for awhile.
- All publicity is not always good publicity and sex does not always sell.
- I do not see how in any way shape or size how NB's exposing their commercial is helpful to the franchise. It could be better argued that it would be more negative than positive.
'The ad was funny. Very funny. Not suitable for television, but funny
all the same. Something I'd expect to see if I rented a
toilet/stoner-humor movie (along the lines of the American Pie/Harold
and Kumar flicks). And yes, I enjoy those from time to time...'
okay, ...
Any publicity is good
June 30, 2009 - 23:02 ET by 24enakAny publicity is good publicity, should I explain further. 'distasteful' was in quotes because that is not my opinion of the ad. It was humorous and skewed towards young adults.
If the ad was run on the cartoon channels in the mornings when young children were watching then it would be distasteful, but I have yet to see the ad on any channel.
Like the Letterman fuss a couple of weeks ago. The bigger the fuss the bigger the ratings Letterman got. Including all the fuss on NB. I didn't see the show when dave made his distasteful jokes (unquote because I thought they were distasteful) but the next week I did watch.
LOL-Sure hope Beaver Liquors out in Colorado...
June 30, 2009 - 17:27 ET by R D Helm...doesn't put up a billboard.
As for Hardees, I didn't even know they were still in business
-Dave
Obama's health care "reform" plan is to blow up the building in order to fix a leak in the roof-Herman Cain
Dave...that needed a spew
June 30, 2009 - 17:27 ET by bigtimerDave...that needed a spew alert!
You've got me cracking up laughing here.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
bt,
June 30, 2009 - 17:35 ET by R D HelmYeah, I still have the tee shirt I bought there when I flew out to visit my brother back when he was going to school at C.U. I used to wear it in bars here in Atlanta occasionally.
LOL-Great conversation starter. :-)
-Dave
Obama's health care "reform" plan is to blow up the building in order to fix a leak in the roof-Herman Cain
They really are stretching
June 30, 2009 - 17:42 ET by HockeyKidThey really are stretching for the gross audience, aren't they? After all, biscuits have no holes (at least, not in any normal world...). So why not just call the little cinnamon things something implying small biscuits--perhaps "Bisc-ettes"?
OTOH, it could have been worse. It could have been Burger King, the product could have been pitched by that creepy plastic-headed King character, and it could have been called "The King's Family Jewels". So let's all be thankful.
"Beauty is only skin deep, but liberal's to the bone." - me
That Burger King guy is creepy
June 30, 2009 - 17:47 ET by R D Helm-Dave
Obama's health care "reform" plan is to blow up the building in order to fix a leak in the roof-Herman Cain
I second that...real
June 30, 2009 - 17:51 ET by bigtimerI second that...real creepy.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Thirding it...
June 30, 2009 - 17:55 ET by Kat Outta the Bag...it's the stuff of nightmares, that mask!
What would you expect?
June 30, 2009 - 17:52 ET by nkviking75What would you expect from the chain that ran a rather suggestive ad with Paris Hilton eating a burger?
If this keeps up, McDonald's Playland will have topless waitresses!
When you put the clowns in charge, don't be surprised when a circus breaks out.
True, but that will be justified as assisting mothers who
June 30, 2009 - 17:55 ET by pahuberneed help breastfeeding ; )
Epic Yawn
June 30, 2009 - 18:06 ET by picofaradpjfMuch to do about nothing, IHMO. Plus the article is in error. The representative said, "Yeah eat with your mouth full." in response to the "Sweetballs" suggestion.
inane, but....
June 30, 2009 - 19:05 ET by lotrThis ad, while it's in poor taste, is not as bad as the BK ad, which is soft-porn.
"Let's wrap him up, alright?" -- Keith Olbermann
Dear Hardee's marketing
June 30, 2009 - 20:45 ET by GregEDear Hardee's Marketing Team Geniuses,
There are no holes in biscuits.
Signed, Dunkin Donuts Marketing Team
Lol Greg... You should be
June 30, 2009 - 20:48 ET by bigtimerLol Greg...
You should be 'rolling in the dough' with that wise advice.
Doubling down on stupid is not a particularly good idea. ~Andrew Breitbart
Well here's another suggestion
June 30, 2009 - 21:15 ET by nwahs"One suggestion: why not just stick with the name Biscuit Holes? The name describes what the food is. It’s no different than doughnut chains, like Krispy Kreme Doughnuts, calling its’ doughnut holes “Doughnut Holes.” And it’s a lot better than asking for an order of “Biscuit-icles.”
Why not stick to media bias and avoid idiocy? The idea of a testicle offends you in some way? You think this is the first food to be named after the appearance of testicles? Newsflash - it isn't. Avacado!
What a dumb article. 3 minutes of life wasted.
http://newsbusters.o...
I love the whining leftist "critics"
June 30, 2009 - 21:23 ET by BlondeGo ahead, do your own media bias piece on the forums.
Gotta give you credit though. I bet there weren't too many people here who knew about the avacado.
I hope he fails, too.
I'd like to
June 30, 2009 - 21:55 ET by nwahsAnd it would have to do with the MSM selling out the fight for democracy in Iran to do 10,000 eulogies of Michael Jackson. Its deplorable. Its perverted.
Thanks to Dr. Oz of the Oprah show for the avocado thing. I wouldn't have known that otherwise :)
I can understand and think its appropriate to be offended by out of place sexual innuendo, or unnatural sexual innuendo. I really don't understand being offended by a body part, and that's what this strikes me as.
http://newsbusters.o...
Whatever floats your boat
June 30, 2009 - 22:15 ET by BlondeAnd if you're not offended by juvenile references to "body parts"....so be it.
As for the rest of it....that's why there are Forums on this site. I've only ever written three or four, but they have always resulted in great discussions. Try it instead of trolling, you might be surprised by the results.
As to the Avacado thing....it's in a couple of my reference books, I use it as a "shocking" fact alot...people are always amazed.
I hope he fails, too.
One man's trolling
June 30, 2009 - 22:45 ET by nwahsIs another man's advocacy. I've introduced informative discussions in the forum ( not the youtube thread, but the Darwin thread), an unnatural thing for a troll. Trolls take, not give. If there is new information in a post, chances are, its not a troll. It might be provocative or coy, but if it adds something, its not a troll. Using the term loosely, as a tactic, is probably ineffective to any that have argued on the net frequently.
http://newsbusters.o...