The Smart car, a tiny two-seater produced by Mercedes-Benz, is being released in the United States, and Newsweek decided to celebrate by shilling for the supposedly socially-conscious vehicle. Newsweek allowed Smart's U.S. president David Schembri essentially free space to advertise in what is being represented as a news column.
Reporter Tara Weingarten served up softballs such as "With just two seats, it’s the perfect car for the friendless. And you don’t have to be nice and offer people rides." Weingarten also allowed Schembri to get away with such marketing-speak as,
You can help out other drivers by taking up a smaller parallel parking space, consume less fuel, thereby helping the environment, and feel great about it. Why is that bad?
Weingarten did not challenge Schembri by pointing out that parking spaces are unlikely to be resized for a car such as Smart, and thus a smaller car does not really help out any other drivers- it is more equivalent to a motorcycle taking up a single normal-sized parking space. She also failed to follow up on what was potentially her toughest question- asking Schembri about the Smart's safety features if involved in a collision with a large vehicle such as an SUV. Schembri replied that,
But the Smart will work hard to protect you. The safety management system of the Smart is a safety cell, a reinforced steel cage that acts very much like a NASCAR roll cage. You’ll notice that you sit up high, eye-to-eye with other drivers, so this also allows crash energy to be absorbed underneath the car. And there are standard safety features that are usually found only in luxury automobiles, like the electronic stability program, four front airbags, including head and thorax protection, ABS brakes and something called electronic brake-force distribution that helps the car stop fast. This is a tough car. It’s David vs. Goliath.
Weingarten allowed him a pass on that statement, instead of comparing the Smart's safety features with those of other environmentally popular vehicles such as Toyota's Prius or Honda's Civic hybrid, both of which are more standard-sized cars than the Smart. Another feature Weingarten did not discuss was the Smart's complete lack of storage space. As a musician myself, I would rather drive a car with some storage space (and maybe room for some extra band members to reduce parking) than something like the Smart that has room neither for other passengers nor for any luggage of any real consequence. But I found Weingarten's shameless enabling to be the worst part of the article. Can anyone imagine a similar scenario if the interviewee were a member of one of the US automobile companies?
Overall, it seems Newsweek's motives were more to push yet another elite-supported 'green' product than to make an attempt to provide honest and objective reporting. Cross-posted on StoneHeads.



















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Can you see the ad campaigns?
September 19, 2007 - 10:36 ET by american-american"With just two seats, it’s the perfect car for the friendless. And you don’t have to be nice and offer people rides."
This is the perfect car for the socially challenged.
WWJND
September 19, 2007 - 13:29 ET by TruthMongerThis sounds like a very anti-Christian car...perfect for libs...
It's actually a great car for NYC, London, Paris...we could go for one of these in Minneapolis - it's good for running around a large crowded city - but on the freeway...? I don't know...
TM,
September 19, 2007 - 13:35 ET by Dave RYeah, but then, how are the owners of these death-boxes-on-wheels supposed to carpool to reduce the # of cars on the road?
When I'm president, privatization is off the table because it's not the answer to anything.-Hillary Rodham, September 3, 2007 AARP Legislative Conference.
ha! true...these might be
September 20, 2007 - 11:26 ET by TruthMongerha! true...these might be significant space savers in 5-10 years after widespread proliferation...
...when we drive around London it's usually 0 - 2 mph - wrong turns around the block literally take an hour - it's gridlock - smaller cars like this en masse would help places like that - not solve the problem - but help...
In the US I could maybe see two-car families having a big unit and one of these for local errands...I would minimize the freeway use for safety reasons - although motorcylces are probably more dangerous and we have no problem enjoying those on the freeway...
We only have one vehicle - an SUV - and I spend alot on gas running around town everyday by myself...
reverse Darwinism... hooray!
September 19, 2007 - 10:46 ET by wizardjrI'm not against two-seaters. I thought the 427 AC Cobra was the greatest road machine ever!
However...
that's not what this is. What it IS is a death trap. The quiet little statistic the Old Media keeps burying is that as fuel economy has gone up, so have traffic death rates per crash. Cars made of plastic don't do well in crashes. Little bitty cars do not do well in crashes. This one scores well in both those categories.
In general, liberals and dunces will buy these things. Then they'll die. What's the downside?
Scary thought
September 19, 2007 - 10:50 ET by LionKingHaving just endured a severe auto accident, I would not want to be in a miniature car. [I was in a Nissan Titan. Truck was totalled and all I got was some bruises.]
I commute 100 miles a day
September 19, 2007 - 10:59 ET by vrwc13I commute 100 miles a day here in Houston. If I drove one of those things the giant SUV's and pick-ups would eat me for lunch and still be hungry.
Like to see a picture of one of those next to a Expedition, which is what I bought for the wife and kids so they'd be safe.
v
WOW! Totalled a Titan?!
September 19, 2007 - 14:11 ET by BinxlyWOW! Totalled a Titan?! That must've been some wreck!
Glad to hear you're ok LK. Million dollar question is, was the OTHER guy driving a smart car? ;)
"In a YUGO"
September 19, 2007 - 10:57 ET by RJRush has a parody song on this.
A proud, YUGO-buying, liberal couple gets killed in an accident with a larger car, and the song sadly concludes with "while on the other side of town, a liberal guy and a liberal gal buy a YUGO...."
He did it a number of years ago, but it's obviously still relevant.
Looks like something Duck
September 19, 2007 - 13:48 ET by bassndudeLooks like something Duck Dodgers would drive. Looks like it would fit in the truck bed, for a spare.
Save a SeAL, club a liberal!!
My boss has one of these,
September 19, 2007 - 14:40 ET by RobElz7My boss has one of these, and it is not as large as you think. You sit over the back axle, and the back bumper is almost touching the tire. If you lean your head back it will hit the rear window. A fender bender could prove fatal. A semi would never know it hit you.
On second thought, maybe all liberals should be forced to drive one. ;)
If you saw one of these
September 19, 2007 - 14:45 ET by bassndudeIf you saw one of these things on the road, it would be hard not to point and laugh.
Save a SeAL, club a liberal!!
If you buy one of these
September 19, 2007 - 14:48 ET by Hero SquadIf you buy one of these things, does the "War Is Not the Answer" bumper sticker come standard?
*****
"Why would the library ban a book like The Six Bunny-Wunnies Freak Out?" - Linus Van Pelt
Or maybe a big peace sign
September 19, 2007 - 14:50 ET by bassndudeOr maybe a big peace sign etched into the back glass.
Save a SeAL, club a liberal!!
"War Is Not the Answer" bumper sticker come standard?
September 19, 2007 - 15:31 ET by vrwc13the sticker would be to big for the bumper and also weigh down the back end.
v
quote: A semi would never
September 19, 2007 - 17:44 ET by american-americanquote: A semi would never know it hit you. end quote
I was in an accident with a semi in 1994. We were in a Miata.
He forgot we were in front of him when he stopped at a stop light, as he could no longer see us way down there..... it turned green, he started going, the car in front of us did not.. He rear-ended us, and told the police officer that he had no idea we were even there. But, I watched in horror as he came up on us. Totalled the little convertible... My neck hurt for months afterward.
Is this car more
September 19, 2007 - 14:46 ET by Hero SquadIs this car more eco-friendly than if I were to drive an SUV with 4 people in it?
*****
"Why would the library ban a book like The Six Bunny-Wunnies Freak Out?" - Linus Van Pelt
And when it grows up, its
September 19, 2007 - 14:49 ET by Dave RAnd when it grows up, its going to be a real car, too.
When I'm president, privatization is off the table because it's not the answer to anything.-Hillary Rodham, September 3, 2007 AARP Legislative Conference.
Smart Car? Let the carnage begin.
September 19, 2007 - 17:49 ET by Dave RAt least that’s what Daimler (the Mercedes-Benz folks)...
-Okay, right off the bat we realize we are dealing with Newstweakazoids, as they have to be told that Daimler is Mercedes. Definitely not dealing with car-people here.
But can a car not much bigger than a golf cart make a dent in SUV-loving America?
-Don't know about putting a dent in an SUV, but this thing couldn't put a dent in my car if it were to t-bone it outright at an intersection.
--While driving a Smart car, it might also be a really good idea to avoid not only SUV's, but shopping carts and stray strollers, too.
The French-built Smarts come rolling off container ships in January.
-Self-explanatory, that is.
..we should all be getting smaller,
-Says who?
Any time you’re hit by an SUV it’s a dangerous situation. It doesn’t matter what you’re driving.
-So, I have the choice of getting hit by an SUV in a Smart car, or getting hit by one while sitting in my current car, which tips the scales at a hefty 5,000 lbs. with me, a passenger and a full fuel load aboard. No-brainer, there.
..so this also allows crash energy to be absorbed underneath the car.
-Great, so when I get nailed by an SUV, I get launched into the air. What fun that will be.
...four front airbags...
-Ahh, eight would be better.
..electronic brake-force distribution that helps the car stop fast.
-Not as fast as impacting an SUV.
Actually, it’s the perfect car for teenagers.
-Only if the parents decides to finally go through with the abortion they had thought about sixteen years earlier but could't afford at the time.
Smart is light, just 1,750 pounds..
-Hell, I bet the four doors on my '81 Mercedes S-Class sedan weigh more.
..and we’re seeing about 40 mpg combined city and highway driving,
What sort of suicidal idiot would ever drive such a vehicle on a real Amurrican highway?
_____________________________________________
In all honesty, if I lived and worked in-town, and could afford it, I might consider this as a second car. But, I would never drive it anywhere but on the surface streets of Atlanta.
I can just envision the carnage on Atlanta's inner-city interstates in future rush hours, as hordes of rescue personel are dispatched twice daily, shop-vacs at the ready, to suck up the hair, teeth and eyeballs that will no-doubt be scattered all over the freeways of Atlanta.
It ain't gonna be pretty.
When I'm president, privatization is off the table because it's not the answer to anything.-Hillary Rodham, September 3, 2007 AARP Legislative Conference.
If a 440 pushing 600 hp
September 19, 2007 - 18:01 ET by Clear thinkerIf a 440 pushing 600 hp won't fit in it, I don't want it!
Get Email updates from Fred http://socialnet.imwithfred.com/email_alert_july_26.html
Come on now...
September 19, 2007 - 19:51 ET by David N MOI've been watching the smart car since it first came out... 10 years? or so ago. It was built totally with safety in mind and decked out unlike small American cars at the time. I was very impressed with the car and have hoped to see one. I believe its gas milage was much better than either the Prius or that Honda thing... in fact the diesel model approached 90 miles/gallon.
Sure it's not your daddy's Oldsmobile, but it would fit very nicely in my garage behind my Honda Helix scooter.
One more thing... I've driven 75 miles to work every day for 28 years (in a van that gets 20 mpg). If the good Lord decides it time to come home I don't think it'll matter whether you're in a Smart Car or a big dumb one.
}}---> David N MO I'm with you
September 19, 2007 - 20:00 ET by Cool ArrowNow we're talking market forces rather than forced markets.
I'll certainly consider any mode of transportation that favorably affects my bottom line.
~LYDSEXICS UNTIE!~
In 1993 we got run over,
September 19, 2007 - 23:13 ET by 10thAmendmentIn 1993 we got run over, on I-49, by a semi in Louisiana while in a Geo Metro. He didn't even know that he had ground us into the pavement (seatbelts work). Another trucker radioed him to pull over. Now I drive a Ford F-150 Supercab and my wife drives an SUV. I have seen these Smart cars on the road and they are a bad joke.
The powers not delegated to the United States by the Constitution, nor prohibited by it to the states, are reserved to the states respectively, or to the people.
See the Safety in action
September 19, 2007 - 23:32 ET by 10thAmendmentFollow the link to some interesting testing. Judge for yourself.
http://www.youtube.com/watch?v=ju6t-yyoU8s
The powers not delegated to the United States by the Constitution, nor prohibited by it to the states, are reserved to the states respectively, or to the people.
come on now...
September 20, 2007 - 00:47 ET by David N MOPretty cool crash tests... and again i'm impressed with the smart car's performance. At least they won't have to cut your body out. I'm not saying i'd like to drive it across country, but for an urban car it would be terrific... and it's a hellofalot safer than my scooter. I'll bet every weekend I ride someone cuts me off or makes a left in front of me.... Which reminds me... I'm seeing a lot of Smart Car put downs, but nobody putting down Harleys or any bike for that matter. Here in Missouri I often read of middle-age guys dying on Harleys. Maybe they should be in Smart Cars!